2016 Shanghai International Underwear Swimwear Raw Materials Exhibition ended successfully

Recently, the 12th Shanghai International Underwear Swimwear Raw Materials Exhibition was successfully concluded in Shanghai. High-quality fiber, fabric, lace, embroidery, accessories and OEM/ODM companies gather at home and abroad to showcase the latest products and technologies. The wonderful forum of the venue was to show the exhibitors and the audience a great feast, and expressed their high recognition and appreciation for the exhibition.

Innovative product concentration

With the increasingly fierce market competition, differentiated products have become the only magic weapon for companies to gain market share. At the exhibition, the word “innovation” became the most frequently used vocabulary among exhibitors.

Derun Textile Co., Ltd. is a company with a history of nearly 30 years, specializing in the production of swimwear, underwear and sportswear fabrics. At the exhibition, the company exhibited a unique engraved seam elastic fabric/mesh fabric. With a special weaving structure, the edges of the fabric mesh can be engraved and the fabric can be cut at will. In addition, the fabric has a special structure that does not curl at any edges, and fits like a second layer of skin, which is lighter and softer than ordinary fabrics. With its unique products, the company received nearly 100 consultants from home and abroad during the exhibition period, which is very rewarding.

"Tengfei never does followers, our core is technology-driven." Mei Xianming, chairman of Kunshan Tengfei Underwear Technology Co., Ltd. said in an interview. It is reported that Kunshan Tengfei underwear is continuing to promote the research and development, production and sales of its own brand underwear while conducting OEM production. The company's seamless underwear brand "Xiu Mei" has a number of purchase value points that are extremely impactful on consumers, including the use of bionic honeycomb cotton technology to achieve three times the breathable effect, no steel ring design to bring zero pressure, strong gathering Upright and so on.

Located in the underwear technology, Ascendas will put more strength into the research and development of new materials and new processes, and cooperate with many research institutions around the world to apply technology to more fields, such as automobiles and homes, while storing technology. . It is reported that Soaring has applied the seamless technology of underwear to household products and cooperated with IKEA to develop seamless home.

Baimei Post Hong Kong Co., Ltd. was established in the United States in 1910 to produce adhesive coated chewing gum base. Since its inception, the company has adapted to different industries and has switched to outdoor clothing. The development of new technologies has brought about earth-shaking changes in underwear, sports and competition clothing. The company's Bemis Sewfree series of products lead the market trend, parallel brand, make the product more comfortable, fit, and simple design. Sewfree sewing technology allows the clothes to move around, removing the stitches that make the cut and touch unnatural, making the clothes line smoother, the corners more rounded, and the stitches firmer. The product is suitable for mountaineering jackets, canvas shoes and frameless bras. Kind of product.

Baikai (China) Group produces elastic fabrics, lace fabrics, chemical fibers, clothing and zippers. The company has been tirelessly pursuing excellence for 20 years and is constantly developing the latest research results. The new products brought this time include: adjustable waistband, breathable steel sleeve elastic band, full woven shoulder strap and elastic band, and sweat-absorbent and quick-drying elastic fabric.

In addition, although exhibitors from German pavilions come from different fields, they have always brought the latest research and development results: close-fitting swimwear, sportswear, functional underwear lace, sports and shaping clothing.

Sports into a fashion theme

Today, with the awakening of the Asian sports market, consumers' consumption potential in this area is increasing. During the exhibition, the Shanghai International Underwear Swimwear Raw Materials Exhibition and the French Knitting Underwear Federation created an innovation forum to showcase the latest technological achievements and innovations of exhibitors in the five major sports areas of swimming, yoga, fitness, cycling and running. The comfort, breathability, quick-drying, thermal insulation, intelligent innovation and other functions of seamless knitting, coating and laser cutting are fully explained.

In the trend forum area, a "sports casual" fashion show is to make participants feel a deep sense of movement close to the wind, at the same time shows the design concept model made of fabric suppliers.

During the exhibition, a sportswear seminar attended by Eurowert experts, Hyosung Textile Fiber's global marketing and brand director Ria Stern, chairman Thomas Siemensmeyer and Asian sales manager Luca Bonati attracted many participants. The gaze of the person. This seminar will focus on the hot performance materials that sportswear should have, as well as the sales trends.

Experts at the conference said that in China, the market share of sports is about 27 billion US dollars, and with the increasing number of sports people, this market is full of huge consumption potential in the future. In this consumer market, women's sports consumers will be more eye-catching. Eurovet experts say that women want to be more energetic, so exercise is very important. Like underwear swimwear, women are not only looking for materials, but also comfort and styling in sportswear, so manufacturers need to consider market segments. Style to meet the diverse needs of consumers.

Hyosung Group is the world's largest spandex producer, Brazil, Vietnam, Turkey has two factories, currently has four factories in China. The sports market has also become the most optimistic piece of Hyosung Group. According to Fang Jing, marketing manager of Hyosung International (Shanghai) Co., Ltd., the current sportswear is more tights, which makes the use of spandex higher, from 18% to 40%. The spandex market has great potential. The face of the huge Chinese market, said the quiet room, Hyosung Group has done well prepared, not only to do more to maintain product quality and stability under the premise of innovation, making differentiated products for our customers and provide consumers with more comfortable Experience, will also use the R & D center to develop fabric fabrics to meet the needs of the brand. In market services, companies share global information with customers through offices around the world to make services more specific. “We will provide Chinese brands with a lot of information sharing according to the latest fashion trends, combined with Chinese brands, and purchase fabrics and ready-to-wear in Europe, so that Chinese companies can be more competitive and make our services more specific and considerate.” Say.

In fact, in July this year, at the world's largest underwear and swimwear exhibition held in Lyon, France, Hyosung's deodorizing function of spandex was not only recognized by customers, but its market service became a model for the industry.

During the exhibition, the International Lingerie Swimwear Raw Materials Award was also presented. In addition, Eurovet also teamed up with Karin International to bring two stages of workshop training to fully analyze the colors and trends. Many brands and corporate representatives such as Triumph, Decathlon, Budi Design, Cat, Wuxi Zhenxin, and Hanggang actively participated in the process, capturing learning market trends through learning, communication, and practice.