2017 Dalian Service Fair Changchun Station Press Conference Held

On the 18th, the reporter learned from the press conference of 2017 China (Dalian) International Apparel and Textile Expo (hereinafter referred to as “Dalian Service Expo”) that the Expo will be held at Dalian World Expo Plaza on September 22-24. Transforming and upgrading , deepening the service functions of Dalian Service Fair, and building it into the most fashionable and trend-setting vane in Northeast Asia. The platform for international cooperation and exchange of China's garment and textile industry shows the importance of Dalian's “Northeast Asia Fashion Capital” stage.

The more the change, the more innovation

Internationalization, specialization, and marketization

The 2017 Dalian Service Fair was hosted by the Ministry of Commerce of the People's Republic of China and the Dalian Municipal People's Government. With the theme of “Shang·Qiu” (the theme of autumn and winter clothing display), we firmly locked in the four cross-sections of the industry, namely high-end customization. creativity and cutting-edge designer fashion trends released stage; domestic Sang autumn brand into the Northeast, to the fast track world; international brand butt Chinese market window; famous at home and abroad fur exhibition contact platform. On the basis of previous years, it has achieved four “prominent” achievements: highlighting international first-line brands, highlighting new fashion products, highlighting key countries and regions, and highlighting Dalian's distinctive brands, including popular products.

This year's service fair will fully reflect the professional textile and textile exhibitions hosted by the national government and fully involved in the national industry associations. Industry associations and seven respectively GuoZiHao Cooperation Organization series of professional development, domestic and industrial sectors Cooperation Organization exhibitors, participants invited the province of industrial clusters. China Textile Industry Association, China National Garment Association organized "Domestic brands autumn and winter fashion show"; China Fashion Designers Association organized "national hundred series of cutting-edge designers into the Dalian Exhibition"; China Textile Information Center (National Textile Museum) organization "National Exhibition of the latest popular fabric"; China livestock Marketing Association "cashmere clothing apparel exhibition"; China leather Association organized the "National leather fur Exhibition"; China Down Association "National Down garment show."

Compared with previous years, this year's service fair has reduced the exhibition area of ​​international agents, greatly expanding the direct participation of overseas brands, and focusing on creating fashionable overseas pavilions. There are 22 participating countries and regions, and there are more than 300 international brands. The direct participating countries and regions have increased by more than 30% compared with the previous year, and the international exhibition area accounts for more than 45%. Among them, there are Japanese Kansai Fashion Federation from Japan, South Korea and Japan, Japan Fiber Research News, Korea Fiber Industry Federation and South Korea's Daegu Gyeongbuk fashion industry synergy; and French women's ready-to-wear associations and Chinese and French high-end brands. Club; Macao Productivity Transfer Center; Taiwan Glove Industry Association; international booth area of ​​over 3,000 square meters; IBAC, Pyrmont, Shanghai Qianyun and City Commercial four major domestic agents with world famous products stationed.

Focus on trading volume

Join hands with big business, professional buyers lead to squid effect

It is reported that this service fair has focused on increasing trading volume and further expanded the scale of professional buyers. On the basis of last year, it will also introduce more than 300 malls of Dashang Group in 88 cities across the country, invite more than 1,000 overseas buyers, agents, buyers and other businesses, and cooperate with the commercial organizations of the three northeastern provinces to organize the Northeast. Shopping malls, agents, dealers, etc. in the region have formed a number of professional buyers to participate in the transaction. In the early stage, six investment promotion conferences will be held in six cities, which will also attract professional buyers.

A few years ago, buyers were just a concept, and practitioners were embarrassed. In the past three years, whether it is the service fair or all kinds of international fashion week, professional buyers have appeared frequently. This unfamiliar profession is gradually approaching, and the enormous energy it contains is gradually being recognized. According to internationally accepted, buyers are traveling around the world, often paying attention to all kinds of information, mastering large quantities of information and orders, constantly contacting various suppliers, and organizing some sources to meet different consumers. Demand ultimately creates amazing market value.

From the development history of the international apparel and textile industry, the unexpected encounter between the service fair and the professional buyers can not only directly improve the trading level of the exhibition, but the greater significance is to enhance the clothing and textile enterprises. Technological innovation capability, shortening the gap with advanced foreign design concepts, and improving the marketing capabilities of Chinese brands.

Asia International Fur Professional Exhibition is very close to the people

More than 100 brands gathered, the strategic agreement starts from here

The 2nd Asia International Fur Professional Exhibition is an important part of this exhibition. It will be held at the Dalian Xinghai Convention and Exhibition Center from September 22nd to 26th, 2017. The total exhibition area is 15,000 square meters, including the international pavilion of 7,500 square meters and the domestic pavilion 7500. level. For a total of 5 days, exhibitors were provided with sufficient display time and sales time. From the perspective of exhibitors, the organizers will include Friday, Saturday and Sunday, and organize consumers with purchasing power such as bank staff, corporate white-collar workers and doctors to go to the exhibition.

The current International Fur Trade Show will be entrusted to the International Fur Association, Asia, China Leather Association, the contractor, the International Fur Association, the International Fur Association of China, Hong Kong Fur Association, the China Livestock Marketing Association, China Food Native Produce and Animal Import, Export Chamber of Commerce Branch of fur, Denmark Co-organized by the top ten domestic and international fur professional associations such as Kopenhagen Fur Auction House, American Legend Fur Auction House and Finnish Fur Auction House, it will organize the world famous brand fur and suede clothing to participate in the exhibition. There will be 10 countries and regions from Canada, Denmark, Finland, Russia, Turkey, Greece, New Zealand and Hong Kong, and the number of international brands will reach 45. Domestic exhibitors reached 87 brands, including Zhejiang Haining Leather City, Inner Mongolia Jining International Leather City, Guangdong Guangzhou Baiyun Leather City, Zhejiang Chongfu Fur World, Liaoning Erbao Fur Square and Hebei Famous Fur City. Exhibitors.

"Dalian release" is rich in content

No.1 clothing, textile industry, fashion and new lecture hall

Along with the continuous upgrading of Dalian Service Fair, the exhibition has been continuously explored in terms of subdivision and chain movement, and it has been deepened, like a formula that constantly proves the inner working principle of the industry, which has been more recognized and welcomed by industry professionals. At the Dalian Service Expo, the “formula” after the subdivision of the apparel and textile industry was defined as “Dalian Release”. It is, in large conform to the trend of industrial transfer and upgrading, making the chain more dynamic international trend connotation.

Dalian Service Fair has always adhered to the concept of cultural leadership, brand building, and open innovation. This year, on the basis of last year, we will continue to cooperate with China National Textile and Apparel Council and China Garment Association to hold the “Dalian Release” of China's textile and garment industry. And invited experts from the Ministry of Commerce and the Ministry of Industry and Information Technology to make an authoritative release on the spot.

Combining the development of apparel textiles at home and abroad, the information and data on the transformation and upgrading of the garment textile industry, market trends, fashion trends, industry development, etc. will be released for the first time, enhancing the professionalism and authority of the exhibition, with a large amount of information and strong orientation. The characteristics of grasping the development of the textile and garment industry, leading the fashion trend of the apparel industry, transmitting industry information, strengthening communication and communication in the industry, evaluating the level of China's textile and garment industry, leading the development of the garment industry is of great significance, and strive to make Dalian a big deal. Strong, not only to do industry release, industry release, but also to do fashion release, clothing culture release, making it one of the special activities of Dalian Service Fair.

At the same time, Dalian Service Expo will be released as an important indicator in the industry. It will make full use of this platform to collect information, absorb nutrition, make great contributions in brand building, marketing and quality improvement, and conscientiously implement the strategy of “three products and strong countries”. Promote the transformation and upgrading of the garment industry to make new contributions.

Fashion and life back to back

Let fashion week go hand in hand with urban development

Dalian 2017 Autumn Fashion Week will be held at the Z28 Fashion Silicon Valley-Fashion Creative Publishing Center. This year's Fashion Week will be held in 20 games (8 in Dalian, 6 in China, 6 in international), and influential brand companies and designers will be released at home and abroad. The fashion week launching ceremony came on the eve of the opening of the service fair. With personalized design and high-end customization as the main line, fashion and life became inextricably linked, let the people who admire the fashion in the city understand the fashion trend more closely and lead the dress. Avant-garde fashion trends. Use the concept of Internet + Fashion Week to help buyers, manufacturers and designers market seamlessly.

This fashion week combines fashion, business, culture and industry to promote the cooperation between brands and designers and commercial organizations, and enhance the cultural heritage of urban costumes. Promote the transformation of the garment industry to high value-added by fashion, and support the development of fashion-oriented industries with industry. Give full play to the role of South Korea's Daegu, China's Dalian, Japan's Osaka Northeast Asia Fashion Industry Alliance to attract designers at home and abroad to use Dalian as a springboard to open up markets and accelerate the pace of construction of Dalian's Northeast Asian fashion center.

This year's Fashion Week also launched the official WeChat public platform and Weibo of Dalian Fashion Week, using the Internet to spread the brand of 2017 Dalian Fashion Week show, the fashion influence of designers, emphasizing the interaction between fashion week and audience, bringing consumers and design closer. Teacher and brand distance, the first introduction of local designer video promotion, combining fashion art with urban architectural art and urban scenery from the perspective of fashion + tourism, using images to achieve the combination of fashion and city, while using WeChat, Weibo, etc. Since the media spread.

In addition, the Dalian Service Expo Organizing Committee cooperated with the China Fashion Designers Association to launch the “Dalian Top Ten Fashion Designers” selection campaign through the Fashion Week platform, and directly promoted the award-winning designers to participate in the “National Top Ten”. The selection of 'clothing designers' has taken a more solid step in boosting the development of Dalian's fashion design industry, promoting the improvement of designers, strengthening the construction of designers, and cultivating cutting-edge designers.

Burning brain forum smeared with creative colors

Local culture and future have a date

During the Expo, there will be a number of summit forums around the apparel and textile industry.

At that time, design masters, experts and scholars, original designers in the field of clothing and textiles will participate in sharing and exchanges, and explore creative trends under the design trend from multiple levels of materials, methods and products, and introduce new trends as incentives. Institutions and industries promote the confrontation, collision, and cooperation among multiple actors to drive the overall transformation and upgrading of the entire industry and economy. Explore the design trend and lead the future fashion lifestyle. The forum will pay more attention to the dynamic complementarity of life display and professional communication, bring the trend and sensory experience of the people to the public, guide people to think about the future lifestyle, stimulate cooperation between different industries, and transform and upgrade the service industry.

In the era of consumption entering a comprehensive upgrade, the fashion lifestyle has also undergone unprecedented changes. This forum will also explore different aspects of the life system, integrate into Dalian's local industry characteristics and customs culture, create a creative design life experience, and let the fashion brand develop. Going to the value of a future lifestyle vane. While sharing and upgrading the brand industry, we will introduce foreign excellent ideas and collide with Dalian's characteristic industries to promote communication and cooperation among various industries, thereby further improving and innovating business models, and capturing new opportunities for cooperation in the same field and across fields.

Create an upgraded version of the "Dalian Cup"

Incorporating an international face into the designer's cradle

During the service fair last year, the Dalian Service Expo Organizing Committee broke through the sponsorship of the “Dalian Cup” Youth Fashion Design Competition to the Chinese Fashion Designers Association and the Dalian Municipal People’s Government, and renamed it “Dalian Cup”. The International Youth Fashion Design Competition is in line with the international and touches the pulse of fashion. This year's competition, on the basis of previous years' competition, continues to increase the number of international professional players to participate in the internationalization and international influence of the "Dalian Cup" International Youth Fashion Design Competition.

As one of the important activities of the previous CHIC, "Dalian Cup" adhering to dig and cultivate outstanding costume design talent purpose, practical innovation as the run game tone, focus on mining and train outstanding young fashion designers. After upgrading to the international competition, the professional group design competition was added. The designers from more than 10 countries and regions, the avant-garde concept and the cutting-edge design, added a lot to the service fair. The "Dalian Cup" youth costume design competition has been successfully held for 24 sessions. More than 30,000 players participated in the competition. Nearly a thousand people entered the finals and produced many outstanding designers. It is one of the cradle of domestic fashion designers.

Buyer's contest national size

Cultivate professional buyers and enhance city influence

With the rapid development of e-commerce, traditional physical business is being affected. The Internet and e-commerce platforms have achieved cross-regional procurement, and the advantages of physical commerce have been further weakened. In this situation, a buyer-type model is needed. The Dalian Service Expo Organizing Committee seized this opportunity to introduce the China Fashion Fashion Buyers Competition to the Fair, by the China Garment Association and the Liaoning Textile and Apparel Association. Hosting and organizing more than 20 students in colleges and universities of apparel and textiles in the country, using the combination of actual marketing and live shopping guides, such as goods procurement, store display, etc., to carry out buyer contests, cultivate professional buyers, and add vitality to the exhibition. Finally, the Gold, Silver and Bronze Awards were selected to enhance the influence of Dalian Service Expo in the country.

As the host, Dalian exhibition area covers an area of ​​2,000 square meters, China Suit City (Dalian Pulandian District), China Textile Sussex City (Dalian Wafangdian City), Liaoning Underwear City (Dalian Ganjingzi District), Liaoning Women's Famous City ( Dalian Zhongshan District), Dalian OEM foundry area waiting to bloom in their own good posture.

In 2017, there will be more brand companies, manufacturing companies, clothing related industries and terminal channel resources. For exhibitors, you can use this eco-platform to display your brand's overall appearance and help companies optimize their channel resources. For on-site professional visitors, you can quickly get more information on the exhibition and view and extract the required information and exhibitor information more quickly. Dalian Service Expo will bring a new level of communication to exhibitors and visitors. Through the effective integration of platform resources, it is easier and more direct to contact each other. For industry-related resources, it is better to understand the industry trends in the first time, so as to better serve the enterprise.