Abstract male Huang Yuwen interview: sway brand creative inspiration, lead the influx of male consumer advocate

Bold, abstract, inspiration only for the post-90s

The style of bold, abstract three-dimensional, adhere to the new standard is Ms. Huang Yuwen consistent brand design ideas. From the positioning of the abstract male brand, it is evident: "What is an abstract male, I do not have a high face value, but I have connotations; I'm a bit 'small? Pan Jun?蒙 ? 胩 龋 龋 龋 渖 罴壑 罴壑 罴壑 罴壑 File 钠 放 怀 怀 怀 怀 怀 怀 怀 怀 睢 睢 睢 睢 睢 睢 颐 N颐 颐 颐 颐 颐 颐 颐 颐 颐 颐 睢 颐 颐 颐 鋈 鋈 鋈 ò ò ò ò飧鍪澜缟 飧鍪澜缟 飧鍪澜缟 ? ? ? ? ? ? ? 笞 笞 笞 笞 笞 笞 笞 笞 笞 笞 竽衅 竽衅 竽衅 竽衅 竽衅 竽衅 竽衅 竽衅 竽衅 竽衅 竽衅 竽衅 0 00 The fashion personality highlights their alternative needs.
In Oujie Clothing Company located in Xiaolan Township, Zhongshan, Huang Yuwen led the reporter of “Underwear Vision” to visit the company’s abstract male brand image showroom. More than 80 square meters exhibition hall, with yellow main color elements, in addition to abstract male brand men's underwear products display, the display of various trendy items, such as trendy bicycles, car models, bath washing cylinders, hanging lamps and other exotic accessories, and weird Character models, etc., everywhere exaggerated abstract three-dimensional sense. “The positioning of the items and styles displayed in our exhibition halls is entirely focused on the characteristics of the trend demand of the groups after the 90s.” Huang Xiaowen said with a smile. “Now, after the generation of 90, they have no pressure of life. Maybe everyone thinks that they are silly. A cute, dumb image, but they do have different claims from us."
The abstract male brand will soon participate in the Shenzhen Brand Lingerie Exhibition. The company's abstract male brand image exhibition hall will be arranged in a 1:1 ratio at the Shenzhen Brand Lingerie Exhibition. In addition to the abstract display with a distinctive personality, there will also be a live music band sing in the exhibition hall. At the same time, a deck for tasting coffee will be set up so that participants can come in to enjoy music, sip coffee, and make them meet the male logo brand. Make a good impression, not a regular promotional gift.

Market changes, adhere to the brand management

Huang Yuwen has a bold and abstract style for the design of men's underwear brand. She is very confident about this and insists on the original spirit. This is a rare competitive advantage in the industry. And this kind of confidence and advantage originated her efforts in the brand men's underwear industry over the past ten years.
Zhongshan Xiaolan Underwear Industry Cluster has national influence, especially Siu Lam’s underwear. Siu Lam underwear production can be called the world's first, China's domestic pants consumer products from 75% of Siu Lam, visible Xiaolan boxed underwear world's premier. There are many outstanding lingerie brands in Xiaolan, and Huang Yuwen is undoubtedly one of them.
Looking back on the production and management of panty brand for ten years, Huang Yuwen witnessed the changes of market trends in this decade. From an early age, Xiaolan grew up in an active business atmosphere in Xiaolan Town. She grew up interested in doing business, and she also started to think about doing business. Ten years ago, a chance to let her know that a friend of Zhuang Zhuang’s underwear production was often out of stock because the market was in short supply. At the suggestion of this friend, she and her husband established the "Sayer Bati" brand, starting from the OEM business and shipping and selling in Dongguan and other places, even though the business operation is very good. Later, due to the expansion of business, their husband and wife then set up their own company, set up factories, which is today's Oujie clothing company, which really embarked on the development of brand management.
"Ten years ago, the market conditions, the market business is good, the market does not pay much attention to the brand, the general goods can be sold out, but now completely different, the market is more and more subdivided, the need for continuous promotion of the brand and the market, In order to open the market business," said Huang Shuwen.

Breakthrough in innovation, confidence comes from market recognition

When it comes to the creation and operation of underwear underwear brand, Huang Yuwen pointed out that not just registering a brand, branding can be branded, and it really needs to carry out the brand name, brand positioning, LOGO design, packaging creativity, service support, etc. A series of efforts to improve, not missed a detail of the service, "so the abstract male brand, no matter what the details, we have been carefully studied, perfect design and service. Launched to allow customers and consumers recognized brands. ”
The reason why she is full of confidence in her brand is that each series of brand products she launches, whether it is intrinsic or in appearance, has undergone the most creative design and is sought after by the market. At the same time, she came up with a Long Tianming brand underwear packaging design and told reporters that the market is almost imitating her ideas, and some even directly copied, "imitation is ultimately no taste, standards, imitation can not be core ."
At present, the brands operated by Oujie Apparel Company mainly include Saike Bati, Long Tianming, and the abstract male. The three brands are aimed at different customer groups. “These three brands are equal to my three children. I will develop my heart and mind at the same time. "Of course she admits that the abstract male brand is her most satisfactory representative. As for the inspiration for the brand's innovative design, Huang Yuwen stated that he continuously seeks inspiration through more investigations in foreign markets and communication with designers.
She is an easy-going person and valued the construction of the company's employee team. She is good at communicating with employees and caring about the work and life of her employees. Therefore, in her company, there are many employees who have worked for more than six or seven years, and therefore she is very responsible for the management of the current company. It is assured that more time can be spent on brand innovation.

postscript:

Huang Shuwen's heartfelt love for the business of men's underwear brand, and devoted greater time and energy to continuously improve the quality and service of the brand's products with a meticulous focus, which is her reason for continued success. However, the greater success factor lies in her steady stream of inspiration and creativity. She persists in the original spirit and enriches the cultural connotation of the brand. This makes the Saiji Barti brand, the Long Tianming brand, and the abstract male brand more successful than one. . Perhaps this is the model for the development and innovation of underwear underwear industry brand, worthy of peer respect and learning!