Aokang 30 years: smart service world
“Everyone should have a good pair of shoes, because this pair of good shoes will take you to the best place.†This is a classic line in a comic book. I believe that everyone who sees this sentence will give birth to the urge to buy a good pair of shoes. Unfortunately, if you don't have the money to be willing to do Haute Couture, you may have to "try it wrong" countless times in your life to meet it. Unless you walk into the Aokang Wisdom Store. The C2M Experience Hall at Aokang Wisdom Store makes things very simple: you take off the 3D foot gauge on the shoe and socks station, and after 15 seconds, a QR code appears on the screen. Open the phone scan, a "foot report" is sent to your phone, your foot length, horizontal foot width, toe circumference, instep height and other data are inside. At the same time, there are a variety of shoes on the screen that match your foot type. You can pay online directly after selecting the style and fabric. If you choose to customize, the background will analyze your foot 3D data through cloud computing and big data, and finally transfer it to the factory for production. After 30 days, you will not only have a pair of shoes that suit your personal preferences and sensibility, but it will not wear the shoes that have been taken off the shelf. If this kind of one-to-one shoes is "high-end private customization", the price is only 20% more expensive than non-custom shoes. Can you refuse it? How did it do it? The Internet is a crucial factor in the emergence of the Chinese shoe industry. In the past few years, the entire shoe and apparel industry has faced many problems such as overcapacity and increased competition, and the first-line brand stores have been on the rise. In 2017, Belle International officially announced that the delisting from the Hong Kong Stock Exchange was a landmark event in the industry, which meant that the era of department stores as the core officially ended. In this wave of “cold waveâ€, the well-known enterprises in the shoes and clothing have explored the new retail model one after another. The old shoe company Aokang is one of them. In Aokang's view, no matter how complicated the logic behind the transformation and upgrading of shoes and apparel products, a better consumer experience is the trend of the times. Aokang quickly established the core of maintaining the engine of enterprise and product vitality – infinitely close to consumers, it is the axis of development and management of the entire enterprise. Under such a development concept, in the beginning of 2017, Aokang formulated the “C2M high-end customization†strategy, in which “demanding production†is the core of C2M. This is in line with the consumption upgrade trend, and in the shoe industry to propose this strategy, Aokang is the first. In February 2018, Aokang's first smart store and C2M experience hall officially opened. According to the C2M model concept, customers can carry out foot type data collection at the Okangmen store, as described in the previous section, to customize the shoes. When the data reaches a sufficient number, Aokang can use this to calculate the geographical location, age, and geographical distribution of the foot, and conduct big data analysis on the behavior of consumers to purchase shoes, and predict demand trends and purchase preferences. At the same time, each pair of shoes of Aokang will be equipped with chips, which is equivalent to “ID cardâ€. Through the built-in wireless RFID technology (RFID technology), the backstage can collect real-time data on which shoes the customer tried on and which ones were picked up. Through big data analysis, the customer is interested in which kind of shoes, so as to facilitate the guides to accurately recommend and provide personalized services. In addition, the smart store also obtains information such as the gender age of the customers entering the store through face recognition technology, and through the analysis of sales behavior, the purchase preferences of different consumer groups are obtained, so that the store can respond quickly. The charm of smart store big data precision marketing lies in the fact that shopping guides and customers can “have a sense of heart and soulâ€, so that customers can love the product at first sight, second sight, and three life, to achieve the product and user multi-dimensional fit. In the near future, the customer's foot data will be entered into the Aokang International Foot Database. At present, Aokang is working with three teams including third-party big data companies to do the work. Aokang will have a huge “China Foot Databaseâ€. ". Obviously, Aokang's goal is not to be a good shoe company, but to take the lead in the industry to fully implement the new model of C2M business, and then export, thus promoting the transformation and upgrading of the industry.
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