Armani's Deputy Armani Exchange (A|X) Brand Spring Summer 2016 Advertising Film

Armani's Armani Exchange's (A|X) young deputy brand, advertising large pieces to create a relaxed and comfortable casual style. The Armani brand logo is a variant of an eagle that looks to the right. The eagle symbolizes the supreme quality, excellence and craftsmanship of the brand, and it is used as a permanent symbol. Giorgio Armani Armani's logo design, on the other hand, pursues a supremely simple, elegant design direction, which consists of a round G and a curved A to form a circle, giving a refined and elegant new style.