Brand innovation service continues to upgrade the hometown silk and enjoy the reputation of domestic and foreign silk market

After the National Day in 2017, the increasingly popular silk was in the market, and a large number of silks were springing up like brands. With its exquisite product technology, perfect and thoughtful store service and innovative brand operation mode, Zhejiang Tongxiang Silk has stood out in recent years and has gradually gained a good reputation at home and abroad.

The sky is getting colder, I want a comfortable, close-fitting beggar, and people who are increasingly pursuing quality of life turn their attention to the silk quilt. When the reporter visited a hometown silkworm in Hangzhou, Zhejiang, ?, the store found that the store was in the market and it was very lively. Ms. Zhang, the store manager, said: “With the improvement of living standards, the soft, warm and green silk is no longer restricted to high-end people. It has already entered the bedroom of ordinary citizens. In recent years, the silkworms have been wholesaled and silked on site. The customers are constantly climbing, almost in short supply, and this year has entered the sales season in October."

What makes the silkworms in the same country so popular, and is so popular among many silk brands? Wang Ayi, who is waiting for the silk to be delivered, confuses, "The silkworms in the same town are fair at the store, and can be customized on-site according to the customer's family and personal preferences. The raw materials are randomly selected in the store, and the staff is patiently giving customers. Explain the matching scheme, recommend the appropriate styles and patterns. I specially customized a 6.6-pound red silk quilt for the married granddaughter, today is the pick-up.” The reporter saw that the store also displayed different colors of the inner sleeve. , jackets, and other bedding products, all colors and sizes should be available for customers to choose from. ”

Mr. Liu said: "Mulberry silk is recognized in the world as a soft, healthy, natural fiber that conforms to the "sleeping science" of the human body. The silk is made of silk as a filling material, which has the characteristics of body and comfort; In addition, the silk is also equipped with temperature and humidity regulation. I personally are very optimistic about the future market prospects of silk. After some market research, I chose to join the hometown silk quilt. Whether it is from the quality of the product or the brand's popularity, Or the service quality of the store, the hometown silk is well-known in the industry. I believe the business will get better and better!"

In the reporter's shop to ask how to choose the quality and authenticity of silk quilt, the store manager Ms. Zhang said: "In appearance, the high-quality silk has a pearl-like color, which has the property of refracting light; clean and less impurities, The silk road is orderly and neat. On the touch, the high-quality silk is soft, smooth, elastic and has no hard mass. The inferior silk is rough and non-flexible, without moisturizing feeling, stolons, clams, oysters, clams. Relatively more. The better the silk stretch, the better the quality. In addition, in the cleaning and storage method, Ms. Zhang reminded that the silk core can not be washed, not dry clean, not chlorine bleach, not iron. If stained, most Good professional dry cleaners use a special detergent to partially wipe, and then dry at low temperature to prevent the fabric from shrinking. "No matter how small, Ms. Zhang is tired of answering the questions raised by the reporters one by one, the service attitude is really good, It is worthy of being a silk brand that has a high reputation and reputation in the industry.

In addition, the reporter learned that the hometown silk was used by to increase the brand promotion efforts, improve the market exposure of excellent stores, and promote the online sales of the stores through WeChat and online promotion to increase sales. Let consumers experience online bookings and store customization. The humanized experience of the company is truly the ultimate in service, and it has also earned its reputation as an expert in the industry. Article notes:

Editor in charge: Li Xing