Demonstrate the legend of the crystal and start the gold medal in the “crystal capital of the world”

The East China Sea, known as the "Crystal City," is famous for its large reserves and pure texture. In 2013, Donghai Crystal was selected as one of the 20 "Jiangsu Symbols." The development and use of Donghai Crystal can be traced back to the 19th century, but the real popularity is known to people for nearly 30 years. In recent years, with the continuous success of the Crystal Festival, many people have met the East China Sea through crystal. Many enterprises Through the demand for crystals, the business units knew the crystal companies in the East China Sea. The huge amount of trade has made the East China Sea a de facto distribution center for the world's crystals.

From the sale of baskets to the sale of piles of mountains

At the beginning stage of the Donghai Crystal, hundreds of crystal marketing forces carrying backpacks, pulling luggage, and rushing to the North for the North, not only the trade fairs, but even the people’s congresses and political associations. Trying to set up stalls to promote the promotion of East China Sea Crystal. At that time, Beijing and the East China Sea had hundreds of regular scheduled round trips. There were often trains from Beijing to the East China Sea. The entire train seats were all run by the East China Sea to run crystal marketing, and the whole car from the car to the East China Sea was basically emptied. Now many crystal big families recalled and still remember the experience of crowded public transportation, basement, pancakes, street stalls, and station counters. In a sense, the popularity, reputation, and influence of the East China Sea Crystals and the outside markets were also shouted out in the past year. However, with the fame of the East China Sea crystal, the expansion of business scale and the rapid rise of the industry, many people from the original north and south to run the market, looking for customers, later to sit in the market, look at the portal, wait for the customer to come, the past non-stop promotion promotions It became a memory.

Once upon a time, influenced by the slump in the international economy, sluggish markets and sluggish consumption, the model of staying at home can be tested and challenged. The sales of crystal products in the East China Sea, especially crystal crafts, have been severely constrained and impacted. In particular, there are fewer major customers from overseas and sales have faded. It seems that it is precisely this mountain of water that has no doubts and nowhere. It also arouses people's pursuit and pursuit of the village of Liu Ming Hua Ming Village. Stress is no longer so convincing, but also more and more people can't sit still. Although the sales situation has changed, the spirit of the meeting can not be lost.

"If Shanshan comes, I will pass." I can't wait until I come to the door. As overseas customers have decreased, they have made a fuss about expanding domestic demand. To this end, the international jewelry exhibitions in Beijing and Shanghai, the Canton Fair, the Shenzhen Cultural Fair, and the jewelry fairs held in Changsha, Nanjing, Yangzhou, Nanyang, etc., have frequently seen the appearance of the East China Sea and the crystal from the East China Sea. Natural beauty, love of crystal, every place is a beautiful scenery. One of the container-carved crystal sculptures exhibited by the East China Sea in Changsha was taken over by a local clubhouse along with shelves, and the transaction amounted to several million yuan. At the Yangzhou Jade Articles Fair, a crystal necklace exhibited by Donghai sold for 28,000 yuan. During the exhibition, the crystal boutique also won two gold and silver boutique awards. For both the fame and fortune.

Today's non-comparable crystal will be exhibited, and it is no longer the beginning of the "ticket sale" in bags or counters, single-section counters. Most of them implement joint operations, organize exhibitions and complement each other's strengths. With the scale, strength and level of exquisiteness of their products to sell piles of mountains, they are able to express themselves straightforwardly and show the beauty and endless charm of the crystals of the East China Sea. Going out not only shows the crystal of the East China Sea, but also spreads the beauty of the crystal and the influence of the crystal culture to millions of households in every direction. The market has expanded and the audience has increased. This has evoked more and more people to admire the crystal of the East China Sea and realized a virtuous circle.

From the market to spread the market to the transformation of 10 billion yuan market

After 20 years of hard work, “China Crystal Sister” Wu Zhaojun’s carefully crafted “Great Sister Wu Zhaohao” trademark finally passed the “National Inspection”—successfully among the “Chinese Well-known Trademarks” and became the “famous Chinese trademark” of the crystal industry in Donghai County. The first person.

Wu Zhaoyu's involvement in the crystal industry stems from the tide of development and use of crystal in the county in the 1980s. Needless to say, in the era when Wu Zhaozhen entered the crystal industry, Donghai Crystal was just in its infancy. High-quality crystal raw materials could not be processed and designed better, and they could only be sold at a lower price. The low-end and extensive processing methods became the then The main features of industrial development.

“In the past, the East China Sea’s crystals were sold in tons. Nowadays, because of the scarcity of resources, the more and more exquisite carving craftsmanship, the incorporation of more cultural connotations, and the enhancement of the added value of products, many crystal ornaments have been sold, and some are more expensive than gold. The price is expensive," said Sun Rui, head of the East Sea to Shanshan Crystal Culture Development Co., Ltd.

After exhibiting and looking back, for thirty years, the East China Sea Crystal Market experienced a history of development from scratch, from weak to strong, from disorder to regulation. In the early 1980s, the Crystal Business Trading started from the streets, lanes, and roadsides. At that time, the idle farmers took the crystal stone they had acquired to the county to trade and gradually formed the street market. Since the then “crystal collection” was just a day's market transaction, the time was fixed and it was not conducive to development. Donghai County Supply and Marketing Cooperatives gave the traders a regular, standardized, indoor trading venue to benefit farmers and increase income. In September 1992, they invested in the Donghai County Crystal Market, which gradually formed the scale of today and became the largest in the country. The crystal professional market and the world's crystal distribution center.

After years of development, the East China Sea Crystal Market has formed more than 10,000 kinds of products including fine stone collections, crystal handicrafts and crystal ornaments. It has been realized from workshop type to company type, from extensive type to intensive type, and from subsidiary type to pillar type. From product type to industrial type, from regional type to international type, five levels of improvement and leapfrogging. Driven by crystal, the county's entire industry has an annual output value of 10 billion yuan, which has become an important pillar of the East China Sea economy and has formed an important crystal distribution center in the world.

Fired the "crystal capital of the world" gold signboard

Today, as long as there is a place where crystals are mined in the world, the East Sea people will take steps. According to statistics, there are more than 200,000 people in the “Dianjing” team in Donghai County, and 6,000 overseas procurement troops have long been rushing to crystal production sites in Madagascar, Brazil, Pakistan, Vietnam, South Africa, Zambia, Russia and other countries. There are 4 crystal professional trading markets such as Crystal Gift City, Jewelry City, and Crystal Exchange, and a crystal culture street has been established in Quyang Township of “Crystal First Village”.

Nowadays, Donghai Crystal has formed three types of high-quality crystal collections, crystal handicrafts and crystal fashion products. The products have evolved from single necklaces and glasses to crystal jewelry, crystal musical instruments, crystal stones, crystal sculptures, and crystal ornamental stones. Ten major categories, tens of thousands of varieties, crystal and silicon resources processing enterprises reached 3,000, forming an annual output of 20 million crystal jewelry, 5 million crystal products of the enterprise-scale production scale, the county's annual turnover of the crystal industry Ten billion yuan. Crystal products in Europe and the United States, Japan, Korea, Southeast Asia and Hong Kong, Macao and Taiwan market share a certain share, becoming the largest crystal professional market and the world's major crystal distribution center.

In order to closely link the crystal industry chain, Donghai County has invested 600 million yuan to build a national crystal culture and creative industrial park that gathers crystal processing, design, creative talents and enterprises, and upgrades the scale, grade and taste of crystal processing. More than 30 crystal gemstone processing companies, such as Licheng Jewelry Company and Hong Kong Arts & Gemstone Co., Ltd., signed contracts, including Shanfangfang, Shilaiyunhao, Fujian Yidiao, Jiangsu Crystal Culture Research Association, Donghai Crystal Industry Development Institute and East China Sea A number of well-known crystal gemstone enterprises and cultural media organizations, such as Crystal Magazine, have been stationed one after another. Zhang Yucheng, Wu Jianmin and a group of national masters of arts and crafts have successively established studios. It has been awarded the key projects of modern service industry in Jiangsu Province and the modern service industry cluster in Lianyungang City.

The continuous warming of the crystal culture has laid the foundation for the East China Sea to become a “Cultural City of Crystals.” From the first publication of China’s first “East Sea Crystal” stamp issue to the first issue of China’s first professional crystal magazine, “Donghae Crystal”, to the TV series “Crystal The literary works of Yuanyuan, Crystal Love, and Fu Rudonghai are widely spread. From CCTV’s “Crystal Legend” to “CCTV Treasure Hunting - Entering the East China Sea”, they constantly refine and create unique crystals in the East China Sea. Cultural personality, cultural taste and cultural connotation, in turn, will drive the development of related cultural industries such as research of crystal exquisite works, auction of treasures, and discussion of crystal culture.

In order to let the light of the crystal irradiate the world and the people of the East China Sea who dared to pursue their dreams, they invested 2 billion yuan last year to start a new construction of a 1,100-acre, largest crystal trading market in the west side of the county seat on the west side of Hubei, and through the East China Sea Crystal Museum and Crystal. The cultural and creative industrial park, the national jewelery and jade quality inspection center, and the Alibaba online Crystal City platform have been built to further enlarge and strengthen the crystal and extension industries, and gradually set off the gold signboard of the “world crystal capital” of the East China Sea.

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