Ermenegildo Zegna Zegna's new Star of Excellence program

Qi Jun, Deputy Secretary-General of China Football Association and Minister of Competition

Help the new generation of football - "Outstanding Starry plan"

Beijing, May 7, 2018 - Zegna officially launched the "Outstanding Xingrui Plan" project with the official Chinese Football Association team and the China Team. The deputy secretary-general of the Chinese Football Association, the Minister of Competition Qi Jun and the Chinese national men Football team head coach Marcello Lippi (Marcello Lippi) came to the scene. Zegna’s CEO Gildo Zegna sent greeting videos and expressed his expectations for cooperation.

Speech by Marcello Lippi (Marcello Lippi), Head Coach of China National Men's Football Team

Be loyal to love, never go

At the press conference, Yang Chen, a former member of the China National Men's Soccer Team, and Li Yan, a member of the active U23 national men's soccer team in China, present a visual short film entitled “Enlightenment”. They reviewed and shared important milestones in their careers and sent them to them. Hope for the future development of Chinese football.

Continuous cross-border sports, dedicated to creating professional

For many years, Zegna has maintained close ties with the sports world, continuously created high-performance fabrics and highly functional clothing, and has supported many sports events. Zegna and the Chinese Football Association China team have established official cooperation since 2016. They have provided off-court formal wear and casual wear for the Chinese National Men's Football Team and the Chinese National Men's U22/U23 Soccer Team. Through the conclusion of the cooperation relationship, a new brand is created for them. And a stylish public image.

Zegna emphasizes the continuity of its brand spirit, focusing on the moment, but also focus on the future. On this occasion, Zegna and the Chinese Football Association have in-depth cooperation to launch the “Outstanding Starry Project” project, with international vocational training for a new generation of Chinese players. Open the door to international football to help them broaden their horizons and forge psychological quality.

Football teenager, Roman dreams

Jiangsu Suning Football Club team members Li Jiawei, Huang Zihao, and the Hubei Provincial Football Team's echelon teammate Wen Jialong's 3 players aged 17-18 years through the Chinese Football Association China team and China National Men's Football Team coach Marcello Lippi (Marcello Lippi) Skinny and Zegna selected the opportunity to train in Rome, Italy, from professionalism to football concepts, and then to the psychological quality of the court to help three young players to help them find a career and even an important moment in their lives.

Young players and Vice Secretary-General of the Chinese Football Association, Qi Jun, Director of Competition, Marcello Lippi (Marcello Lippi), Head Coach of the China National Men's Football Team, and Dorothy Wong, President of Ermenegildo Zegna Greater China

We will also record the training process of the three young players and capture the moments of their dream journey. Gildo Zegna stated that “China is an important market for Zegna and we are very honored to be the official partner of the China Football Association China team. Zegna has been supporting young talent globally for many years, this time the “Outstanding Xingrui Plan”. I am very happy to have Mr. Lippi's participation. This is a very meaningful project."

At the press conference, three young players were given a gift of Pella TessutaTM, a woven leather piece representing Zegna's innovative craftsmanship. He hoped to use this as a gift on behalf of Zegna in the professional field to inspire and bless them for future training. And the game is booming.

Future glory on the green court

Need more newcomers to join

Zegna's "Outstanding Starry Plan"

Developed to discover the most promising football star in China

Demonstrate Zegna's vision for the future