FILA: The Charm of Dong Bang Shin Ki

The brand was founded in 1911 by the FILA brothers in Italy's BIELLA. It has been nearly 100 years old. In the 1970s, FILA coordinated its diversification strategy to expand its sportswear business. In the years that followed, it developed golf, tennis, fitness, yoga, running and skiing series, which ultimately laid the backbone of world-renowned sports brands.