How much do you know about the retail black horse "GOSO fragrant honey show" against the trend?
In recent years, with the downturn of the economy and the impact of the Internet, the frequent stagnation of the store has seemed to convey the "bad death of traditional physical stores." The same underwear industry has also set off a lot of waves in the near future. It is understood that this year's major underwear representative brand performance has been seriously declining, closing the store nearly 30%. In the face of such a dangerous situation, a new brand GOSO Xiangmi Xiu Xiu through the "new joint venture mode + new marketing management" system, in less than two years, more than 400 stores, to achieve contrarian growth, called the industry dark horse. What is the secret behind this rising star in the lingerie retail industry? “High quality and low price†escorts high performance In the top-level design to establish a brand image, Xiangmi Yuxiu cooperates with the “GOSO†brand in the United States, and is positioned as “high-quality and low-cost†and the American free-style fashion life that young people yearn for. In general, it is: five-star products only Selling two-star prices is a core DNA that can develop rapidly during the economic downturn. The author observed that in the GOSO store, you can see amazing prices everywhere, the same product quality, and its price is even 20% to 40% cheaper than the urban beauty of the same popular underwear brand. Such prices have quickly attracted a large number of fans in today's economic downturn. Joint venture "zero inventory, no risk" becomes the biggest advantage Another key to GOSO's rapid expansion is to dare to become the industry's first brand to carry out and professionally operate the “joint modeâ€, that is, to directly attack the traditional franchise chain pain points, and to implement joint ventures with franchisees to completely liberate franchisees' inventory. And commodity turnover pressure. Traditional underwear chain brands are operated by the store in advance ordering and buying out the goods. Brand owners completely transfer the inventory risk to the franchisees. Once the franchisees order is not allowed, or the market is not good, it will cause inventory backlog. Finally, it may only earn a pile of inventory. GOSO is the first brand in the underwear industry to dare to implement “joint ventureâ€. That is, the headquarters fully undertakes inventory and conducts direct sales. The associates only need to pay a small amount of goods deposit, so they can have enough goods to open stores, even if they Replenishment and ordering of new products are no longer required to pay for the goods, and the associates need not worry about the capital turnover. Small investment and maximum profit. The contribution rate of “fast†commodity running items has been greatly enhanced. With an efficient delivery system, it will not be out of stock, nor will it cause inventory backlogs. This is the realm that many retail companies are pursuing. In response to this, Xiangmi Yanxiu learned from the experience of the US GOSO, and at the beginning of its establishment, it invested heavily in the establishment of commodity management departments and information systems, on store sales, report analysis, transfer replenishment management, training sharing, membership management, Product information establishes a set of advanced and perfect systems in all important aspects. The headquarters commodity personnel conduct daily operation analysis and analysis on the sales and inventory data of each store, and make quick adjustments and product replenishment, so that the store has sufficient best-selling products in time to enhance the goods. Payment and contribution rate. The “fast†commodity turnover has greatly improved the effectiveness of the store's products and provided effective protection for the stable performance of GOSO stores. The dark horses in the retail industry are endless, dare to do things that other brands have not done, and dare to try the fields that are not involved in the same industry. It is the only way for a great enterprise to be born, from ZARA, Uniqlo, IKEA, Mingchuang, etc. Brands, they subvert not only an industry, but also an era of consumption habits. The industry's first innovative joint venture model, low-cost quality core value, and unique marketing system are the secrets that have allowed GOSO to expand rapidly in the downturn. It is understood that GOSO will continue to optimize the supporting operation system of the entire joint venture mode, and carry out a new round of upgrade from image to product to operation, in order to achieve greater development.
Our fashionable multi-purpose tote bags collection offers a variety of designs and styles to meet your different needs. These bags feature spacious interiors and durable materials, providing you with practical carrying solutions. Whether for everyday use or travel, our fashionable multi-purpose tote bags have got you covered. Their stylish appearance and design details allow you to express your personal style while staying organized. Purchase our fashionable multi-purpose tote bags and experience versatility and practicality in style.
Fashionable multi-purpose tote bags are the perfect choice for modern women. Loved for their spacious design and versatility, these bags offer ample room for your daily essentials while keeping you stylish and organized. Crafted from durable materials, our fashionable multi-purpose tote bags are built to withstand long-term use. They come with sturdy handles and straps, offering multiple carrying options to suit your needs.
Our collection covers a range of fashion styles and design elements. Choose from classic leather tote bags for an elegant and sophisticated look, or opt for trendy canvas or nylon tote bags for a vibrant and contemporary feel. The versatility of these bags makes them ideal companions for your everyday life, whether it's shopping, work, or travel.
By purchasing our fashionable multi-purpose tote bags, you'll own a high-quality, practical, and stylish accessory. These bags not only serve as functional daily companions but also play a significant role in expressing your personal style and fashion taste. Whether in professional settings or leisure time, our fashionable multi-purpose tote bags will be your fashion statement, keeping you stylish and convenient in any situation.
Tote Bag,Easy To Match Tote Bag,Stylish Design Tote Bag,Practicality Tote Bag Guangzhou OMTER Leather Co., Ltd , https://www.omterleather.com
