Infusen: "big butler" of massive information


The “Into the New Third Board” research team and the Infineon management exchanges on the company's operations, business development, and industry prospects. Reporter Shi Lishe


Yin Ke impression

"We are always soldiers! We are contributing to the country for the society, we must shine for the prosperity and prosperity of the motherland!" On the day of the "August 1st" Army Day, Ying Fusen Chairman and General Manager Yin Ke in the WeChat circle of friends Write this paragraph.

In the recent research activities, the reporter saw Yin Ke for the first time. Yin Ke’s white shirt is neatly dressed, his eyes are firm, his posture is correct, and his office is neatly arranged. If it wasn't because he was confident, calm, and vocal when he talked about big data, you would almost think it was a military interview.

Yin Ke’s mental state should be due to his experience. Yin Ke graduated from the Communication Command College of the People's Liberation Army. After graduation, he served as a staff officer and secretary in the military organs. After he changed his career, he became a civil servant in the central government. Surprisingly, after five years of working in the agency, Yin Ke decided to abandon the "iron rice bowl" to start business in the sea. In 2007, Yin Ke registered and established Ying Fusen, and began a new journey to realize his dream.

Yin Ke’s dream can be seen from the company’s name. The name of "Infusen" is derived from the English abbreviation "infc n" of "Information China". The "Information China" is the core goal and strategy of the company.

⊙ “Into the New Third Board Company” research report group

In the age of the Internet, we are surrounded by vast amounts of information every day. Huge and disorderly information, not just wealth, can become a disaster.

The thing that New Three Board Company Influen is doing is to order disordered information.

The name of "English Fusen" comes from Information China, which means to integrate and present the information about people, things, things, environment, seasons, location, etc. in China, and their associated information. The "China", which is composed of information in an orderly manner, provides people with information services in all aspects.

“After the construction of 'Information China', everyone's access to information is as convenient as water.” Yin Fusen, chairman and general manager of Ying Fusen, told the Shanghai Securities Journal that “the scale of this market cannot be measured by billions or trillions. There is no ceiling at all."

Golden key to metadata

Former Google CEO Schmidt once portrayed the "big data" big: the knowledge that humans created from walking upright to 2003, a total of 5 exabytes (1 eq is equivalent to 1 billion GB), to In 2007, this number has exceeded 300 exabytes.

According to statistics, in 2015, global network data traffic has reached 966 exabytes per year, which indicates that humans have entered the “ocean” of data from the “pond” of data.

"A lot of disorderly information is not just an opportunity, but it can become a disaster," Yin Ke said.

With the influx of capital from various sources, the competition in the big data industry is fierce. In the competition, the master can sharply grasp the winning point and put a chess piece early. If you do not seize the winning point, it is likely to be eliminated by the market.

What is the winning point of the big data industry? Yin Ke said: "It is the acquisition of information elements, opening the metadata treasure. At the beginning of the establishment of Infinity, it began to construct the strong relationship and weak relationship network construction of information elements, and tempered the golden key to open the metadata treasure."

Metadata refers to the data used to describe the data. For example, a painting itself is data, and the author, completion time, size, price, type, etc. of the painting is its metadata. The value of metadata is obvious compared to data, and it helps data owners make quick decisions.

For example, to judge the value of a painting, in addition to asking the experts to taste the artistry of paintings, you can also analyze and judge through metadata. For example, is the author of this painting a famous or second-rate painter? Is it the work of the author's heyday, or the work of the young age? and many more.

At present, there are not many companies engaged in metadata collection and processing in China, and English Fusen is almost unique.

Yin Ke said: "Infineon's self-developed metadata extraction and warehousing technology has been commercialized. This technology is to achieve metadata acquisition and information element extraction for industry information resources (especially massive heterogeneous information), for integration and storage. , organization and release utilization, and the key technologies that authorize controlled distribution."

At the same time that Infinson laid out metadata, many of its peers still struggled at the data level. An expert who studies big data believes that the reproducibility of data leads to confusion and cheapness, and the raw data, which accounts for more than 90% of the total amount of data, is very worthless.

Does Infineon have enough technical barriers? Yin Ke’s answer is: “We have full confidence that in the field of metadata, we are not worried about competitors.”

Yin Ke's bottom gas comes from three aspects. First of all, the company does not focus on computer software technology as a general software company, but fully integrates linguistics, informatics, applied mathematics, etc. Secondly, the company has a first-mover advantage in information elements and metadata networking. More than 300 million pieces of metadata have been combed; Third, the construction standards of metadata are still blank in many industries, and Infineon has taken the lead in combing and establishing the standard specifications for metadata construction in some industries and put them into practice. The default specification.

Government data excavator

What can Infineon do after opening the metadata treasure?

Experts say that metadata can help the data platform to solve "what data", "how much data is stored", "blood relationship in the data stream", "how to find the data I need", "how to use the data" and "data" The production progress", and monitoring the synchronization progress and information element changes of the upstream online business library, and timely conducting impact analysis and early warning.

In short, Infinity can help data owners use data efficiently. Infineon’s core strategy is “Building an information society with information.” Among them, "I" includes natural persons, legal persons, and the whole formed by the combination of natural persons, legal persons and a certain region.

In China, the government and public service departments hold a large amount of information resources and are the largest units for information production, collection, use and release. At present, most of these data are in a state of "dead", and government data does not play its due value.

Therefore, the activation of government data and service e-government has become the first stop of Infusen’s “Information China” strategy.

Yin Ke said: "Infence can meet the needs of information resources, business process and daily use habits, which are reflected by the government's various business divisions, to cover comprehensive provinces, macroeconomics, key enterprises, geospatial, and science, culture and culture. The value of government information resources, such as human resources and social security, economic monitoring and early warning, and eco-environmental protection, is maximized."

2016 is the planning year for the government's “13th Five-Year” construction project. Ying Fusen participated in the construction of the “13th Five-Year” online government service information resource construction work of more than 20 ministries and commissions and more than 10 provincial governments, and built several national-level government affairs pilot projects such as the National Development and Reform Commission.

Through the accumulation of these cases, Informon's ability to plan for government information resources has rapidly increased. “Government (party affairs) information resources cover all kinds of business information in the government field, including various official documents, program reports, basic data, business data, network information, multimedia data, and geographic information data. These information resources are in various forms. Various structures are scattered in business systems, personal computers, file storage media and even the Internet." Yin Ke said: "The purpose of resource planning is to sort out various information resources within government departments and form certain organizational norms for information on the platform. The foundation for collection, processing, organization, search and utilization."

Infinson's framework design capabilities for data utilization are second to none, providing users with visual and personalized services such as information search, classified navigation, information sharing exchange, resource evaluation, knowledge services, and special services.

"Infinity has a complete product system for the entire life cycle of information services from information resource planning, collection, storage, organization, release and utilization. The company has also established Lingyun Research Institute, a group of senior business in the field of information management and information services. Experts and technical experts take the lead in research and development of basic theories, cutting-edge technologies and application directions in the fields of enterprise-level information management, enterprise-level knowledge services, natural language processing, text analysis and mining, etc., Yin Ke said.

"Information Me" builds "Information China"

The new three-board platform has injected new momentum into Infusen.

After landing in the New Third Board in January 2014, the company's financing support was accelerated, and branches were set up in Shanghai, Hangzhou, Wuhan and Shenzhen for national distribution. At the same time, under the strategic background of “Internet + Government Services”, the focus is on the field of integration and utilization of government information resources. In addition, based on the traditional 2B business, the company has established a development strategy of “one body and two wings”, opening up new areas of knowledge services and laying a solid foundation for new revenue models.

“Light asset companies like Infunden pay great attention to the cultivation and development of human resources, especially the accumulation of expert-level technology R&D personnel. Before the listing, due to shortage of funds, etc., faced with difficulties in recruiting talents, listing After this situation has been greatly improved, we are grateful and hope for the new three board platform." Yin Ke said with emotion.

Performance is the best proof. In 2014 and 2015, Infineon achieved a net profit of 10.10.87 million yuan and 221.422 million yuan respectively. In 2013, before the listing, the company's profit was only 2,614,100 yuan.

With the support of capital, Ying Fusen successfully cut into several sub-divisions such as education, medical treatment, and military informationization.

In the field of education and science, the company provides resource integration services for universities, research institutes and other clients. Related products mainly include authorized access system, resource utilization statistical system, electronic resource unified retrieval system and subject knowledge sharing and sharing platform, and provide digital library solutions, subject knowledge service solutions, reader service authorization solutions, and electronic resource utilization statistics. Solutions, etc.

The Infinity Annual Report shows that in 2015, the company's old customers in the field of education and science maintained a 100% retention rate. Some of the old customers continued to choose to cooperate with Infinity in the new information service projects, and basically achieved the annual sales target. Expected milestones. "Building world-class universities and first-class disciplines for a long time in the future is the trend and key task of universities and education industry. Information resource management and services for discipline construction will bring new opportunities to the company." Yin Ke said.

The medical industry is another important territory. In 2015, Informon provided medical information resource integration and services for information collection, resource management, resource sharing, and special resource construction for the Academy of Military Medical Sciences, China Academy of Chinese Medical Sciences, Beijing Power Industry, and the top three hospitals.

"Overall, Infinity needs to order information from the organization, the order of personal information to the community, the order of industry information, and gradually build an orderly 'information China'. In such an information society, everyone gets information. It will become as convenient as water, 'take it on demand, plug and play, drink with you'." Yin Ke said: "The information ordering market has no ceiling at all. I am full of passion when I think of this goal. ”

Yin Ke said that with the improvement of users' demand for accurate information acquisition, the company's products and business coverage will become wider and wider. After the realization of informationization for individuals, institutions, businesses and industries, cum has completed one after another. After the information “I”, the “information society” gradually took shape, and finally realized the vision of Informon’s “Information China”.

The reporters who participated in this survey include: Lin Jian,

Li Dandan, Liang Min, Li Yanzheng.


Editor in charge: zqn

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