INVISTA sees the leading trend in the apparel industry and holds a fashion business opportunity face-to-face fair

From September 27th to September 29th, INVISTA's "2018LYCRA® (Leica®) Brand Business Opportunity Face to Face" Expo fully demonstrated the brand's technological innovation. The LYCRA® brand pavilion at the 4.1 International Pavilion of the Shanghai National Convention and Exhibition Center showcases the leading trends in today's apparel industry and gives people a taste of the future of the industry.

In addition to showcasing a range of innovative technologies, the apparel and premium textiles business and the LYCRA® brand also took the opportunity to predict the trousers and color trends of the autumn and winter of 2019, and showcase sports and leisure, men’s Elastic, two-way elastic and lightweight warmth four sets of samples.

Action innovation

The LYCRA® brand pavilion covers an area of ​​nearly 615 square meters. The exhibition covers the field of sportswear and presents a collection of concept apparel designed by the Beijing Institute of Fashion, highlighting the performance levels offered by the LYCRA®SPORT PCETM Performance Index Platform in different sportswear concepts. achieve.

Apparel display using the LYCRA® SPORT PCETM Performance Index Platform

We also offer four solutions for long-sleeved underwear lovers, including: LYCRA® EASY SET technology that can be cut at will; LYCRA® BLACK technology to reduce whitening; keeps it fresh all day long LYCRA® freshFX® technology; and LYCRA®SOFT COMFORT technology for comfortable thermal underwear belts.

LYCRA®lastingFIT technology has created a new chapter in the shaping underwear category, which is tailor-made for the Chinese bra market and aims to study the comfort, durability and fit of Chinese women in apparel. Aspect of the demand.

LYCRA®lastingFIT technology and underwear product display

The stockings brought by this year have also made breakthroughs in technological innovation. The patented LYCRA® FUSIONTM fiber anti-dissociation technology at the 2018LYCRA® brand face-to-face fair will enhance the performance and durability of stockings. In addition, LYCRA®3 in 1 SHAPING technology, LYCRA®SUPER SUMMER SHEER, and LYCRA®ENERGIZETM for everyday pressure stockings The brand further highlights the brand's dominant position.

"2018 LYCRA® (Leica®) Brand Fashion Opportunity Face to Face" Expo Unveiling Ceremony

The event has been held for 12 consecutive years. This time, the “Shanghai 2018 China International Textile Fabrics and Accessories (Autumn and Winter) Expo”, which has an international influence, will bring comprehensive and innovative solutions to the industry.

Mr. Steve Stewart, Commercial Director, Greater China, INVISTA Apparel and Advanced Textiles

“Innovation is at the heart of our business. But it does not only mean technological innovation, but also includes innovative ways to leverage every technological breakthrough to benefit our customers and consumers around the world, leading the industry. Few industry events, such as the '2018LYCRA® brand fashion business face-to-face' expo, showcase the exciting industry development and insights for the broad masses of merchants, and the 2018 annual event is no exception.” INVISTA Mr. Steve Stewart, Commercial Director of Greater China for the apparel and advanced textiles business, mentioned.

LYCRA EXCHANGETM plan

In order to abide by the commitment to the LYCRA EXCHANGETM customer relationship strategic plan, this year's apparel and advanced textiles business unit teamed up with three important strategic partners to showcase different areas of cooperation at the fair, including the mainland-based manufacturer, Lutai Textile Co., Ltd. Company, introducing its creativity and expertise in ready-to-wear shirts; Guangdong Derun Textile Co., Ltd., showing its latest ideas in underwear, sportswear and swimwear; and Zhangzhou Weiyi Chemical Fiber Co., Ltd., bringing stockings and socks Style.

Customer show of LYCRA EXCHANGETM program: Luthai, Derun, Weiyi, iTextiles

With the growing development of South Asia's business, iTextiles (Pvt) Ltd, a distributor of apparel and high-end textiles business in Pakistan's expanding manufacturing market, also unveiled at the fair, showcasing the latest development of heavy-duty shuttles from leading fabric manufacturers in Pakistan. Woven fabric.

Mr. Stewart mentioned: “The INVISTA LYCRA EXCHANGETM program aims to strengthen the friendly relationship between the company and those forward-looking customers, and to enhance the customer's business by using the high added value of the brand market position. Through market performance, it is enough to prove Manufacturers such as Lutai, Derun, Weiyi, and distributors such as iTextiles, which are dedicated to LYCRA® fibers, can enhance creativity, speed and cooperation, thus enabling companies to achieve long-term differentiation. And competitiveness."

EcoMade technology and down replacement products

At the 7.2 Cowboys Pavilion, the LYCRA® brand booth showcased the latest developments in T400® fiber with EcoMade technology – while maintaining the sustainability of the product while maintaining LYCRA® fiber and T400 ® Fibers are unique properties of these two fibers. LYCRA® T400® fiber is the foundation of the denim fabric concept for apparel and advanced textiles, including: LYCRA® dualFX®, LYCRA® XFITTM and LYCRA® TOUGH MAX TM technology.

"2018LYCRA® (Leica®) brand fashion business face to face" fair

The new LYCRA® T400® EcoMade fiber has more than 65% of its ingredients coming from sustainable sources. Approximately 50% of LYCRA® T400® EcoMade fibers are made from recyclable materials such as polyester plastic bottles (recycled beverage bottles) while the remainder are made from regenerated plant-based materials.

7.2 denim LYCRA® T400® EcoMade fiber display

At the 4.1 International Pavilion, the brand is essentially focused on sustainability issues – the upgraded COOLMAX® EcoMade fiber combined with the cotton concept of the recycled cotton concept is certified by the SCS and GRS systems. Then launched an innovative, sustainable down alternative – THERMOLITE® T-Down EcoMade insulation cotton.

COOLMAX® EcoMade fiber combined with recycled cotton concept for cotton socks and other cotton socks

THERMOLITE®T-Down EcoMade Insulation Cotton Down Products

According to Mr. Stewart, EcoMade technology and down replacement products are the main trends in the winter warm jacket market, and THERMOLITE® T-Down EcoMade insulation cotton is one of the best solutions in the warming industry.

Mr. Stewart added: “T-Down EcoMade insulation cotton has a light warmth, washable, stable and fast drying performance, while the agglomeration after washing is also the slightest. It also has low allergenicity and excellent High pressure resistance and high resilience. In addition, the material is made of 100% recycled fiber and is certified by GRS."

understand more

Welcome to the LYCRA® brand showroom, our showroom is located at the International Pavilion E56 and the 7.2 Cowboy Hall E55. Participants interested in learning more about the sample garments made by THERMOLITE® T-Down EcoMade insulation cotton are welcome to the booths of authorized INVISTA agents - H69 Xinli Company at 4.1 International Pavilion, and Natural Chemical Fiber Manufacturing at Hall D05, Hall 6.2 Limited.

About INVISTA

As one of the world's largest integrated producers of chemical intermediates, polymers and fibers, INVISTA owns major brands such as LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®. INVISTA has advanced technology in the fields of nylon, spandex and polyester. Its products are widely used in a wide range of daily necessities such as clothing, carpets and car airbags. As a wholly-owned subsidiary of Koch Industries, INVISTA is headquartered in the United States with more than 50 branches, offices and factories worldwide.