Li Jinzhu: E-commerce front-end and back-end are separated

Li Jinzhu, Vice President of Qingdao Cool Special Co., Ltd.

Sina Finance News "2017 World E-Commerce Conference" was held in Yiwu City, Zhejiang Province on April 12-13. Li Jinzhu, Vice President of Qingdao Cooltech Co., Ltd. attended and spoke.

It said that if you want to do a good job in e-commerce, whether you are doing domestic or foreign, you must open the border. "Opening the border can ensure the flow of information and profits, and truly realize electronic, networked, and informational." He pointed out, but now that everyone is doing e-commerce, there is a small part of the front-end information exchange, and there is basically no thing in the back end. This creates a split state between the front end and the back end.

Li Jinzhu said that in the past they have done a lot of efforts, but they have not achieved connectivity within the internal system of the enterprise, and the internals of the enterprise are not smooth. Outside the enterprise, information, suppliers, producers, and service providers are also separated, and there is no consistent interaction.

Based on this, he shared a case of cool intelligence - consumer demand data drives mass customization of cross-border e-commerce C2M. "The front is the consumer's demand, followed by the supply chain system. This is a mobile phone app. What kind of fabrics should be used for what kind of fabrics, and choose your own. After you choose to pay, the information will go directly to the supplier. Platforms, producer platforms, and service provider platforms do not require any manual intervention."

He believes that this is a problem that e-commerce can solve in the future, that is, consumers' demand instructions can be quickly transformed into data, directly converted into data, data-driven suppliers provide fabrics, drive manufacturers to produce, and drive service providers to do service.

Sina statement: All meeting records are on-the-spot shorthand, without the review of the speaker, Sina.com posted this article for the purpose of transmitting more information, does not mean agree with its views or confirm its description.

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