Nanjing Straw V.GRASS fashion gorgeous turning secret

Into the Beijing Wangfujing Department Store V·GRASS counter, eye-catching is its consistent use of the Mikan color system, the store's simplicity and elegance, atmosphere and comfort in the beige coffee and green bounce in the performance most vividly. The “creative plus style” of V·GRASS terminal image and the “unified and professional” of service highlight the charisma of urban intellectual women.

Advanced color matching, professional display techniques, unique multi-color light source, and soothing background music create a beautiful, elegant, comfortable and relaxing shopping environment, allowing customers to enjoy the beauty of the environment while enjoying the beauty of the environment, “elegant, comfortable” The design concept quietly flows through the clever combination of business and art.

V·GRASS storefront

The manager of the purple V.GRASS purple suit in the season brought us to the store and explained the design of the store. Finally, I walked to the checkout counter. It was neat and tidy. Only a few computers, a POS cash register, a money detector and a telephone left only some promotional materials and pictures. ??” The manager asked casually after learning about his intentions.

"Since OA has been used, our fax machine will not be used. Previous maintenance approvals, company notices, and personal performance assessments have all been changed from faxes to OAs," said the store's masterly IE on the computer. , click on the OA link in the Favorites, the V.GRASS OA login screen appears on the computer screen. Entering the account name and password shows us how V. GRASS can achieve agile communication through OA.

Directly-run stores need more management

The V·GRASS brand is the leading brand of a mature and well-known women's clothing company in China, Nanjing King Grass Fashion Industry Co., Ltd. After 11 years of hardship and rain, today V·GRASS has developed a self-supported network of department stores and specialty stores. This womenswear company in Jiangsu, China, faced with fierce domestic market competition and low profit margins, it chose The development model of proprietary brand chain monopoly has selected a deep segmentation model featuring product style and consumer segmentation. V·GRASS has established a foothold in the women's apparel market, and has gradually developed and grown. At present, it has nearly 200 terminal self-operated networks, which is rare in the domestic fashion women's apparel industry.

This self-branded chain management model has advantages in terms of price and goods resources, and the product is updated quickly and completely. It can directly interpret the corporate brand concept, display corporate brand image and service standards, and be unified in image. In terms of products, the result of subdivision is that the products are required to have two characteristics of “culture” and “innovation”. To achieve “differentiated” competition, it is necessary to continuously rely on scientific and technological inputs and market research and development to obtain continuous “differentiation” capabilities. These two points determine that the path chosen by Kingwood is a type of management that is difficult to manage.

V. GRASS brand advertising

The development of the V·GRASS brand is supported by the development of self-operated stores, which means that the vision of business managers needs to cover design, production, logistics, retail distribution, and after-sales services. It is necessary to support the informationization of enterprise management operations. Therefore, with the support of the president Wang Zhiqin, shencao started the road to information technology. In 2008, UFIDA ERP (including apparel manufacturing and distribution, retailing) and UFIDA Zhiyuan A6 collaborative management software were launched as the infrastructure for enterprise business management and office organization management.

Collaboratively assisting ERP, making grass more agile

“The initial idea of ​​our collaboration is to increase work efficiency, build a national marketing management platform, improve the efficiency of communication between stores and headquarters in the country and between stores, and also improve the design documents of the company's internal design department and other departments. Collaboration and exchange capabilities, said Chen Yan, President of Jing Sheng.

With the launch of the ERP system, Jincao found that its efficiency in production and store sales management has been improved. However, due to the fact that office management remains the same, most of the staff did not feel a significant increase in work efficiency.

“We still need to spend a lot of time dealing with business work, such as the approval and application of store repairs, placement management of new apparel, and requests for the transfer of terminal stores, etc., and there are frequent emails, telephone calls, and faxes.”

As the number of stores increases, the need for communication approval increases. In order to improve the efficiency of internal office approval and communication efficiency, reduce operating costs, standardize enterprise management, and create agile enterprises, Jincao decided to introduce the UFIDA Zhiyuan A6 collaborative management software to assist ERP and achieve better overall management of the enterprise.

“On the simple matter of transferring goods, we often find that a store is out of stock, and we need to redeploy goods from other stores or even shops in the immediate vicinity to meet the needs of customers. After the transfer, each one in the ERP The store inventory has not changed, but the sales data has changed, which has caused problems in the reconciliation. Therefore, before each transfer, you need to call the warehouse management to adjust the inventory data. Because the clothing has a variety of colors and sizes, There is a greater chance of error."

"Now, we solve this problem through OA. First, the clerk checks the inventory of the goods through the ERP system, and then uses OA online information to communicate with colleagues in other stores to confirm whether the goods can be transferred. After that they initiate via A6' "The allocation of goods", this process has been bound to the library manager, so that the warehouse administrator will not be caused by the telephone communication is unclear or forgotten inventory data error. And transfer from the OA, but also save us a lot of communication Time and cost.” Mr. Chen Yan, president of Kingsland, described the close cooperation between Supersonic A6 and ERP.