Psychic jewelry talks about Nokia layoffs: always maintain a sense of crisis

Recently, Nokia layoffs have become the highlight of media reports. Interestingly, his staff intentionally quit the millet, but frankly reluctantly missed the old club's "more money and more live less", this frankness was met with a slap in the face. As an entrepreneur, Shen Dongjun, president of Psychic Jewelry, is also concerned about this matter. "Every company will have its own turbulent period, and it will inevitably experience pain. But we should also think hard, as an opportunity for reflection."

Nokia: "The spoiled aristocracy"

Nokia has experienced the peak period, watching Apple and Android system unify the rivers and lakes, Nokia has not been moving, its decline is also reasonable. After the news of the layoffs came out, some media called it "the spoiled nobles." There are also internal employees who post on the Internet that they are "mixing the day" and "sowing soy sauce."

Although it is a pity for this company, Shen Dongjun’s attitude is still very firm. In his view, innovation is not a sub-item of a business, but a responsibility. Just like the Tang Yi team layoffs, who will shoot? Although everyone has their own shortcomings, the lack of creativity of the sand monk is the most deadly. Nokia's self-restraint is a painful lesson. Its employees have been infiltrated for many years in the comfortable environment of foreign companies. With the existing knowledge structure and working methods, it is impossible to find new employers in the competitive and fierce mobile phone industry.

Psychic Jewelry: Keeping a sense of crisis

“Every industry is anxious today.” Shen Dongjun always maintains a sense of crisis. More than a decade ago, from the beginning of his business, he was thinking about the essence of jewelry. Can jewelry jump out of the attributes of love and have a deeper emotional meaning? So he defined the slogan of psychic jewelry as "for the next generation." collection". After more than ten years, he is still thinking about it. Inspired by the management organization Peter Drucker’s “Organization Five Questions”, he puts forward six questions. “These questions are like the question of exploring the origin of philosophy. Ask yourself and often find the answer to your solution."

If Nokia’s tragedy is due to its slow response to market changes, then Shen Dongjun must be a pioneer in this regard. Whether in management or products, Shen Dongjun has always adhered to the concept of innovation. From the initial price war to the later quality cards, it is based on their understanding and understanding of consumer psychology. When the jewelry industry was still concerned about the size and clarity of diamonds, Shen Dongjun took the lead in introducing Belgian high-quality cut diamonds and educated consumers on the concept of “cutting”, which successfully opened the market. The new generation of diamond blue flames of Psychic Jewelry has been launched in China since its successful development in Belgium in 2009 and is exclusively sold by Psychic Jewelry. In 2012, Tongling Jewelry obtained the patent of blue flame cutting, which marks the first time that the Chinese jewelry industry has the world's top diamond cutting patent. Shen Dongjun himself was also awarded the first person by the Belgian government to promote quality cutting in China.

Shen Dongjun: Actively escape from the comfort zone

Shen Dongjun has never been a passive person. He likes to take the initiative and control everything in his hands. For Nokia’s silence in the wave of smartphones, Shen Dongjun expressed regret that the opportunity has been placed there, and it is a loss not to grasp it. More often, the opportunity is even created by myself. Lying in the comfort zone can only be a warm boiled frog.

It can be seen that Shen Dongjun has been working hard for more than ten years of Tongling Jewelry and has now become a well-known jewelry brand. It is the official partner of the Berlin Film Festival. It has been shining on the Berlin Red Carpet for 6 consecutive years and has been favored by the stars. The series of products such as “Through Time and Space”, “Remaining Traces” and “Not Yours” are used to impress consumers with stories; The development and application of APP, such as "Ai's file" and "IMARRY", let consumers feel the thoughtful care behind jewelry consumption...

These achievements are the result of innovation. Shen Dongjun has taken out millions of funds every year to encourage employees to innovate. At the semi-annual meeting just held by the company, the innovations were quite fruitful, and many employees directly received cash rewards. Shen Dongjun believes that innovation rewards are like smart bracelets, which can play a role in supervising and reminding you of the meaning of innovation, and clearly show your gaps with others in the innovation team through data. “Continuous innovation can transform you from talent to talent and talent to senior talent. In the past, innovation was a plus item. But nowadays, innovation is the responsibility of everyone, and only then can companies avoid the mistakes of the tragedy.” Shen Dongjun Said so.

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