Renoma RENOMA Men's Brand Story Adventure Knight Maurice Reynolds

Renoma, whose Chinese name is Renoma/Renoma, was founded in France in 1963. This is an internationally renowned brand. Products include clothing, watches, glasses and more. Renault has a distinctive design style and is known by the industry as a pioneer of fashion and art. The French romantic style, the noble luxury of classical luxury, and the fusion of fashion and comfort highlight the "happy and stylish" design concept.

The pioneering spirit of Reynama is precisely due to its founder, Maurice Renoma, a man who dares to innovate and take risks. Reynolds' story will be developed in a different way. It will not be described in chronological order and will not be introduced in a conventional way. It will use similar musical techniques to describe Reynoma's photography and the characteristics of the renoma brand, and the expression of photographic art. The design of the fashion does not seem to be compatible, but it does stand in the same man, Renault.

Reynolds likes to express herself freely in various ways and never takes advantage of it. This is because of his personality. Reynomas like skiing when he was young, but he often slides backwards, unlike other people, and his artistic design career is also different. Perhaps he was born in Paris, a romantic city, and his blood flowed into the bones of the artist, and since then he has grown from a small tailor to a top fashion designer of the century. Find the story behind Reynolds from his photography today.

Reynolds's early work had an autobiographical flavor derived from his intimate relationship with related things. He used the visual effects of photographs to convey the characteristics of the Renoma brand. However, he began to express himself through photographs. He used the concept of photographs as an art form to resist the temptation from the outside world and explore the desire for inner exploration. He always photographed exclusively with black and white (24x36mm exposure). There is not much technical content, but there is nothing to distract him or hinder his sensibility. He never studied art history and did not look at other people's photography. He thought that would damage his own creativity. Reynolds' method is premeditated and expressed unrestrainedly. He has his own reason to be interested in photos. He uses photography as a tool to capture and record the world around him and at the same time captures tools from personal experience and happiness.

Renault's photography is completely improvised. Nothing in his works implies that he is a fashion photographer or commercial photographer. So, conveying the concept of his clothing design through images is a later idea. Reynolds once said: "Photography is an art, and I always try to use fashion as an art form - no taboos, no expectations." Photographing and doing clothes are two different things, but Reynolds creatively will The two are integrated. Finally, Reynoma constantly uses his images as advertisements to achieve the purpose of product promotion and intuitively convey the spirit and style of the Renoma brand.

Reynolds contacted the photographs in 1993, almost the same as his early contact with fashion, for 30 years. He was completely self-taught and discovered everything himself. In 1993, Renault’s first photographic shoot ended. Until 1999, he published a book titled “Maurice Renault: Fashion Photography,” which is a mode (fashion) and a photographie (photography) compression. Formed in English, the same meaning is fashionography. This book uses words and pictures to tell the story of Renoma. The man and the brand end with a series of photos dating back to 1993.

Renault worked in a fashion field, where there was no routine requirement for his photographs, but there was an inevitable gap between the two. In Renomar's eyes, "fashion" not only means clothing, but also accessories - ties, watches, glasses, bags, suitcases, and finally even bicycles and furniture. Renault's design spirit has spread to the diversity of renoma brand products. "I feel that I have more conversions than my creation." This is Maurice Renoma's unique sense of business. He combined his actual feelings to rationalize his product, but he also pointed out that he does not use personal business services or boutiques. The quality of shop manufacturing comes at the price.

Renault and his brother and partner Michelle, who are the heirs of the tailored tradition of clothing, often have to listen to the customer's request, but he never gives up his opinion. He believes that "tailoring" is just a starting point for costume design, and then goes further and further. "Fashion is sport," he said. "It's where you live. Personally, I never keep an image for a long time." With an inspiration, it's often followed by various kinds of times. The influence of factors. However, Reynolds' work always reflects in some way his rejection of the traditional values ​​of the middle class and conveys the impulse and desire of the young generation after World War II. Reynolds is happy to accept that fashion is impermanent, nothing remains fixed, nothing is forever, and fashion continues to challenge as if a musician never wanted to give up on the stage.