SKECHERS won the 2017 "Shoe Performance Industry Award" annual brand award
Recently, the American sports and leisure brand SKECHERS SKECHERS (hereinafter referred to as "SKECHERS") double happiness, just won the 2017 Footwear Industry Awards Brand of the Year, and was also cited by the industry magazine. "Footwear Plus" awarded the Children's Footwear Design Excellence Award, which is the ninth time that the magazine awarded the Swatch Design Excellence Award to SKECHERS. SKECHERS children's shoes were crowned three times before. Winning two important industry awards in succession, the SKECHERS brand shines. “This is the real three consecutive championships! From 2015 to 2017, we are able to win the shoe performance industry award for the third consecutive year. People are uplifted!†said Peter Youell, General Manager of SKECHERS UK and Ireland. “This award represents the growing popularity of SKECHERS in the global market. We have gained the trust and support of consumers and also from The long-term cooperation of partners is helpful." 2016 has a milestone in the global development of SKECHERS – the annual sales innovation reached US$3.56 billion, of which China's market business grew by 89% year-on-year and retail sales totaled RMB6.5 billion. As a young brand after the 90s, SKECHERS has gained more and more consumers in the past 25 years with its extremely diverse product range, excellent product quality and unparalleled comfort. The brand that won the “Shoe Performance Industry Award†is not only the recognition of brands and products, but also the uniqueness of SKECHERS' global market layout and the uniqueness of product strategy and marketing methods. There is no shortage of “family†concept in SKECHERS's product line. In addition to the comfortable and trend-oriented men's shoes, women's shoes and functional shoes for elite athletes and sports enthusiasts, SKECHERS children's shoes series It is also often sought after by the market. Three times the "Footwear Plus" children's footwear design excellence award is a great affirmation of the SKECHERS children's shoes. The annual Plus Awards were created by Footwear Plus and co-sponsored by the New York Fashion Shoes Association. This year is the 18th. The award-winning brands are nominated and voted by thousands of shoe retailers and consumers in the US to recognize those The most exciting product line. “SKECHERS KIDS's superior product design has earned us the Plus Award from Footwear Plus, which is a great honor for the SKECHERS team!†said SKECHERS President Michael Greenberg, “The design of those children's shoes is fun, lightweight and convenient. Children and adolescents of all ages, from babble to adolescence, can see the shoes that kids like us, and the shiny designs that are especially popular with girls!" Greg Dutter, editor-in-chief of Footwear Plus magazine, also spoke highly of SKECHERS's children's footwear category. "The SKECHERS children's shoes collection has a variety of styles, both male and female, with light weight, colorful and unique design. It is very popular among children. SKECHERS's products are of excellent quality, comfortable and unremarkable, and won the trust and praise of parents."
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