So many jewelry custom, what?
Ten years ago, jewellery customization was rarely mentioned. Only those companies that do Internet shopping malls use upstream data to build their own online loose diamond selection system, and then a large number of style pictures, known as personalized customization, which is actually not realized. Personalization is nothing more than moving to the Internet. Nowadays, whether it is a big company, a Taobao shop, or a personal micro-business, whether it is a batch development hall, a mall store, or a mosaic factory, it is said that personalized customization, then what is the difference? What are the characteristics? The current customization, level and level are very different, most of them are only the first deposit, and then handed over to the factory for processing, which is basically pre-sale. Brands with their own core abilities can select gems according to customer's ideas, design drawings, precision manufacturing, and improve after-sales protection. 1, personal micro-business In the micro-business, personal charm, copywriting ability, and communication skills are very important. Popularly speaking, it is high emotional intelligence and outstanding acting skills. Because it is not only simple to order, but also to the upstream suppliers, designers, processing plants, quality inspection agencies, to be familiar with products, processes, processes, etc., suitable for young and young! The beauty value of the beauty will be very helpful, because the more upstream, the greater the proportion of men! Individuals do not have a team, no purchasing advantages and design processing capabilities. Only use their own marketing or even sales ability, mainly acquaintance friends circle, more in the price, strong in personal ability and service enthusiasm, design, quality, service and after-sales are weak . More is to find and recommend a lot of existing styles, and there are also a few big-name imitations. 2, designer or design agency The embarrassment faced by design companies is that they emphasize creativity, low market acceptance, and very narrow customers. Emphasizing the market, designers will have no sense of accomplishment and often face conflicts between art and business. Actually, I think there is still no better integration into business, because jewelry itself is a commercial product. If you pursue a high artistic value, please be patient and do not do business. The design company has the ability to design and create, without a processing plant, or the ability to design and make a version. Mainly to conquer the audience with the designer's personal ability. There is a strong communication with the factory in terms of process quality. Otherwise, because the quantity is small and troublesome and unpopular, there is usually not much commitment in the after-sales aspect. In addition, the expenses of designers are not negligible. 3, wholesalers and processing plants Putting them together is because they are all similar situations: insufficient design capabilities, low retail market exposure, fancy mass demand for the masses, and lack of service capabilities. They do personalized customization, and more are, adapt to the needs of some customers, or individual purchases from retailers. The advantage is that you are familiar with all the processes in the industry, and the speed will be much faster. The defect is that each process is different, and it is difficult to meet the requirements of the terminal buyers. 4, traditional retail stores Now, as long as we talk about the physical retail of jewelry, it seems to be synonymous with the decline of traditional old-fashioned, and it has been defeated by e-commerce! In fact, it is not. First, they have strong networks and personnel. Second, they are also doing online sales. They also add WeChat, and their customized businesses are also underway. Traditional retail stores have limitations. First, a large amount of goods in stock is also occupied by funds. The priority is to sell the spot, the collection is faster, and the purchase is not enthusiastic. Second, the personnel did not understand the product technology, and could not conquer the discerning customers. Many people have never seen the processing site. Third, the customization profit is very low, the customer will compare with the e-commerce, and there is no way to meet the profit requirement of the entity. 5, professional custom company There are some pressures on the scale of the custom company. First, the physical place is indispensable. After all, it is an expensive product. You have to look at it in the field and the operating funds are tight at the initial stage. Second, it is necessary to be able to control the factory. Because it is non-standard and demanding, it can't be constrained by the factory. It is difficult to last long, there are many problems, and the customer experience is poor. Third, it must be equipped with professional financial, photography, and design related personnel. They are all high-paying mental workers, and they are not small routine expenses. Fourth, it is difficult to scale production and sales, and the growth is slow. These are professionally tailored companies with design, marketing and even own factories, which are highly competitive and can provide perfect services. All aspects of the package are built around the custom business, and there are individual needs, especially high-level customization, which tend to be such companies. Uplifting and dimensionality reduction attacks The dimension reduction attack is a hot word before, and Internet people are especially obsessed. To put it simply, it is to reduce the dimensions of the competitive elements, focus on one point, and directional blasting to attack high-dimensional opponents with low-dimensionality. For example, if you are an infantryman and the other is a tank, then you will enter the mountain jungle to fight, or enter the river bay marsh area, open fire at close range, so that the opponent has no advantage. Today, as customization becomes more and more popular, it is necessary to upgrade and reduce dimensions. What is liter? Opening an entity, designing, setting up a factory, doing regulation, and collecting upstream, etc., are all measures to strengthen the ability to customize services. If capital operation is added, the dimension is higher. For example, the second board of the second phase or the merger of listed companies They are all upgraded. What is the drop? All resource capabilities focus on only one core, or directly remove the elements. For example, design creativity, production speed, gemstone type, service experience, price cost, personal charm, etc., such as zero profit selling bare stone, accumulating fans, fast forward and fast, and pursuing speed. For example, the product is generally beautiful. For example, the master of cooperation, only to do the auction. In any case, business should be done every day, pursue active and updated. Remember, the low threshold, the development space is small. The development of high thresholds, the competitiveness will be strong. How to be competitive, it is to see and see, can't do it! Dongguan Taimeng Accessories Co.,Ltd , https://www.tmaccessorise.com