South Korean outdoor apparel market has become more competitive

As the rhythm of urban life increases, the pressure gradually increases, and urban diseases and sub-health become more and more normal for people living in large cities. As an effective way to relieve stress and relax, outdoor sports gradually become the best choice for people to stay away from the hustle and bustle of the city.

The popularity of outdoor sports also promoted the development of the outdoor apparel market. In South Korea, at the beginning of the New Year, major outdoor sports brand marketing was very intensive. In the first half of this year alone, the outdoor sports brand's advertising volume on TV media increased by nearly 10% from last December.

As K2 KOREA, an outdoor brand giant in South Korea, its sales targets for brands “K2” and “Elider” in 2011 were 2 billion yuan and 450 million yuan respectively. The company's budget for market promotion also reached 6 million yuan and 4 million yuan, respectively, and it is planned to begin formal implementation from March. While another brand “Millet” seizes the Korean domestic market, they also do not forget to aim at foreign markets and hope to gain more.

As the third largest outdoor brand in South Korea, “Montbell”, this year’s promotion focuses on the use of plasma technology and is expected to achieve a new breakthrough of 300 million yuan in sales in 2011.