On August 29th, 2016, the launch ceremony of UPW STOCKSTORE and the latest 17th autumn and winter yarn series conference were held at ART LABOR Gallery in Shanghai. As the world's top yarn brand, UPW launched the online purchasing platform Stocktore at the launch and released the 17-year autumn and winter yarn series. At the same time, the China Trends Director of WGSN, an internationally renowned fashion trend analysis platform, also shared the 17/18 autumn and winter knitting trend analysis. At the beginning of the conference, Mr. Jackey Lam , Global Sales Director of UPW, gave a brief introduction to UPW's profile. Founded in 1984, UPW is the world's largest manufacturer of woollen fabrics. While paying attention to environmental protection, it pays attention to the quality of its products. With its unique market reach and rigorous market control, UPW products have been well-known brands and designers from Europe, the United States and Japan. use. Through self-developed ERP computerized management system, strict monitoring and testing of raw materials storage, dyeing, spinning and other processes are carried out, reducing waste of resources and time, improving product quality, and ensuring consumers in the shortest time. Get the highest quality products. UPW STOCKSTORE launch ceremony Next, UPW STOCKSTORE was officially released. UPW designer Keith Zhen gave an overview of the features and usage of Stockstore. The online system meets the changing decision-making and delivery needs of designers, retailers and manufacturers; the real-time online status and first-class service create a uniquely flexible and fast work platform that helps retailers give consumers more Good products and services. In the era of O2O, a convenient online procurement platform can not only bring great convenience to consumers, but also bring considerable profits to enterprises. China F/W 17 sweater trend Subsequently, Zheng Mianmian, the director of China Trends of WSGN, an internationally renowned fashion trend analysis platform, shared the trend of 17 years of autumn and winter sweaters. Zheng Mianmian: Graduated from the China Academy of Fine Arts in dyeing and weaving design and the Central Saint Martins College, University of London, UK. He is currently the Director of Trends at WSGN. Has served such as JNBY, NVIDIA, Disney and other well-known brands. Finally, UPW Global Creative Director Stephen Trigg pointed out that the 17th autumn and winter seasons will be brighter, more sunny, and more multi-elemental. He detailed his color trends and matching trends from Modernist, Transformed, Elemental, Indulge, Party and Exhilarating . He also pointed out that in product design, he also needs to blend unique personality and exquisite skills, including upgrading and improving fiber. More technical construction, as well as providing consumers with personalized color design and more. After the conference, various brands and independent designers have tried UPW yarn products, and they discussed with the heads of UPW their respective experiences on the trend of knitting products, exchanged the skills of STOCKSTORE and it can bring designers to the future. Convenience. Special thanks to this event: Kyung Lianz
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