Xiu Shang | DEVIL BEAUTY AW19 "IN LOVE" series shocked at Shanghai Fashion Week
Designer posing with model At 16:30 on April 3, the brand DEVIL BEAUTY 2019 autumn and winter series new product launch was held in Shanghai, the landmark of Xintiandi. With the theme of “IN LOVEâ€, DEVIL BEAUTY uses a fashion design language to interpret a creative show about love. The guest of the special rocket girl Zhang Zining, PRISTIN member Zhou Jieqiong, strength singer Yu Kewei as a brand guest, together unveiled the conference site. This quarter continues DEVIL BEAUTY's consistent avant-garde design philosophy, advocating an independent and fashionable attitude. This series of designs uses the impactful visual design elements, the rich and solid three-dimensional deconstruction and remodeling design, and the creative and bold combination of ready-to-wear styles. The multi-dimensional and multi-level expression of the “IN LOVE†quarterly theme. DEVIL BEAUTY's conference was jointly organized by the international top performing beauty executive team and the multi-creative unit THiNK UNIVERSE. Together, they created a very international, full of shock and charm fashion visual feast. From left to right: Yu Kewei, Zhang Zining, founder Li Yuwen, Zhou Jieqiong This season, DEVIL BEAUTY uses the theme of “IN LOVE†to interpret the five stages of love in the language of fashion design. Whether it is careful to test each other, or the sincerity and fanaticism of the vows, the designer's insights and reflections on the characteristics of each stage of love are uniquely expressed in the theme of the product series with different fabrics and design elements. Presenting the unique state and feeling of each person in "Love", creating a strong sweet warmth. Those who expect to wear DEVIL BEAUTY have the sweet love of "love", and warmth exists in every corner of life. In this DEVIL BEAUTY AW19 "IN LOVE" series, the designer uses the design element with a sense of distance to express the state of emotion in the nascent period of the two people echoing and eager to approach. With the gradual progress of the relationship of love, the designer borrows the old and worn out to suggest the communication between each other, the tassels refer to the madness of love, the use of gloves to symbolize the determination of two people to go on for a long time, with a warm material The high-quality fabric of the second layer of skin that is as soft as humanity interprets the spiritual comfort brought by love. The color designer uses a full and enthusiastic color to express their full love and unreserved heart. In this series of designs, not only each design element has been given a new interpretation and thinking about love, but also the use of color and cold, the thickness of the fabric material and other characteristics show the subtle differences in each stage of love. This season's show main theme LOOK DEVIL BEAUTY AW19 "IN LOVE" series of works exquisite craftsmanship, full of emotional insight and artistic philosophy, as well as the support of major media, celebrity artists, fashion bloggers, let this new release show love and The beauty is vividly displayed. The success of this big show is not only the designer's great achievements, but also every worker who has worked hard in the background. In the background, the stylists and volunteers are busy in an orderly manner, and the international supermodels have come up with superb business capabilities in the waiting and fitting time, in this atmosphere of tension and excitement and expectation. The success of the fashion feast contributes to its own strength. Backstage tidbits As a unique independent designer brand, DEVIL BEAUTY has always insisted on innovation and not sticking to classic fashion. This innovative design concept has attracted the attention of the entertainment industry and the fashion industry. DEVIL BEAUTY is not only often active in many well-known film and television dramas and programs, but also highly respected by first-line artists at home and abroad. This DEVIL BEAUTY AW19 Shanghai Fashion Week new product launch conference, many entertainment circles and fashion circle friends have appeared in the show, support, so that this big show live starlight. From left to right: Zhou Jieqiong, Zhang Zining, Yu Kewei Zhou Jieqiong is a veritable treasure girl who has become a dance instructor of "Idol Trainee" with her own skills in dance. The beauty of the value, clothing and talents make the fashion circle pay attention to her. This time, I came to the DEVIL BEAUTY AW19 new product launch conference. Zhou Jieqiong wore a leopard print sweater and a glacier printed shirt in this season's "IN LOVE" series. The leopard print sweater is warm and comfortable, and the shoulder deconstructed design makes this sweater full of freedom and personality. The glacier printed shirt is smooth and smooth, and the handsome neutral version is very advanced with the classic gray tone design. It symbolizes the intense leopard print of love and the glacier print with cool attributes. In this set of shapes, it has an irresistible beauty. Jieqiong super high value with a unique style of clothing, easy to wear out the bright and beautiful, the show is therefore more brilliant. Zhou Jieqiong signature photo Yu Kewei is an old friend of DEVIL BEAUTY. From 2016 onwards, he often wears DEVIL BEAUTY. Recently, the new song "Balcony" MV and poster style is also from DEVIL BEAUTY. At the 19th autumn and winter new product launch conference, Yu Kewei wore a new autumn and winter printed shirt and white casual pants, and the natural and comfortable breath of fresh air came to the fore. The lily of the valley print with all the youthfulness and romance, and blooms on the shirt, showing the ultimate romance and elegance. The waist design reveals Yu Kewei's good figure, and the low-saturation fresh color also reflects Yu Kewei's infinite youthful vitality. This three-dimensional shirt with a pair of white asymmetric stitching casual pants, a layered combination of Yu Kewei's confidence in the fashion style, elegance, youth and can not be ignored. Yu Kewei's signature photo Zhang Zining, a member of the Rocket Girl 101, participated in the Paris Fashion Week last September and entered the fashion world with great momentum. Zhang Zining not only passed through the DEVIL BEAUTY shirts and sweaters in the previous concerts, but also wore 19 new autumn and winter products to witness this love-filled fashion feast. This set of Zining's style is very recognizable in this season's 19 autumn and winter series. The slightly chilly glaciers are designed to be printed on soft and elegant fabrics. This collision and blending is very important in autumn and winter design. idea. Tattoo clothing is a very popular and avant-garde design. The soft and soft fabric is silky and skin-friendly. It is very comfortable to wear. The skirt from the glacier print series adds a light and elegant feel to the look, matching the cute character of Zi Ning. This set of styles is not only fashionable, but also reflects the gentle and delicate minds of the girls everywhere. The beautiful value and the superb figure of Zi Ning are worn out infinitely playful and bright, which makes the show more dazzling. After the big show, Zhou Jieqiong said that he was very happy to participate in the new release of DEVIL BEAUTY this season, especially the interesting details and design ideas presented by the designer on this show. The innovative bold stitching and glacier prints are very creative and impressive. Yu Kewei expressed his deepest impression on the “IN LOVE†blue series. The four-way continuous printing is very design and looks very big. Tattoo clothing design is also very fond of, you can feel the soft and skin-friendly under the table, I just want to wear it and experience it. Zhang Zining said that she was very happy and excited. Zhang Zining liked the white knit stitching series in this work. This series can always look good for two seemingly different fabrics, and the fashion is also very high. [ Brand introduction ] The independent designer brand DEVIL BEAUTY was created in 2016 to interpret the elegance, sensuality, independence and self-generation of modern women. Through the analysis of the costume art and the philosophical design concept, the designer gives each garment a unique new aesthetic and life attitude in an elegant and comfortable manner in the modern lifestyle. Bobo, the founder of DEVIL BEAUTY, has studied in the UK since childhood and has many years of experience in the UK. He is deeply influenced by Eastern and Western cultures and fashion trends, and has a strong speculative aesthetic logic. Adhere to the position of free creation, and the exploration and application of wearing aesthetics, and apply the ever-exploring world to every piece of clothing. Over the years, it has cooperated with the world's top fashion magazines and famous artists at home and abroad to create a sharp and sensitive fashion sense. The brand DEVIL BEAUTY, which was founded, has gained high recognition and recognition from the market and customers. DEVIL BEAUTY's fashion themes every season is the exploration of design art: from the " Basic Collection " series in the spring and summer of 17th, the "Devil You" series of 17 autumn and winter, the deconstruction of the big letters, " Absolutely Beauty " series interpretation of the big woman style, 18 Spring School 's " School Beauty " campus cool girl series, 18 autumn and winter " Japan Cruising " Greek cruise series, 19 spring and summer " PARANOIA " series of wonderful journey, 19 autumn and winter " IN LOVE ". Every fashion release can bring an interpretation of the artistic value beyond the fashion itself. Looking forward to DEVIL BEAUTY brings more fashion and excitement in the next big show. 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Catwalk LOOK 
Zhang Zining's signature photo 
Founder Li Yuwen's image