Zhuo Duo Zi new fashion logic reshapes women's fast fashion new aesthetics

At present, due to its strong inclusiveness and rich cultural connotation, the fashion industry is forming a huge industrial network, which has become the combination of traditional industries and emerging industries. The traditional industry is the king of excellent physical store operations and has begun to follow the line. On the sales, emerging industries are mainly based on advanced online sales, and at the same time open physical store operations; both are catering to the new fashion consumer groups and constantly changing new ideas, trying to seize more market share.

However, more and more “flickering” fashion consumers are no longer just thinking about the way they buy, but by including personality, creativity, imagination, experience and future. The emotional appeal of the soul to achieve more consumer satisfaction... The consumer demand is changing, the business environment is changing, and the fashion logic is changing.

Facing the unpredictable new business environment, the Chinese fast fashion women's brand represented by Zhuo Duo Zi has a unique approach, creating a new fashion logic of “city partners” and discovering more potential needs in a larger market. New era consumers and franchisees provide a greater value chain, thus opening up new market space, leading new fashion lifestyles, building new commercial civilizations, and reshaping fashion aesthetics in the new era.

Create a "low-key luxury with connotation, high-end atmosphere on the grade" experience museum

As a feminine and fast fashion brand that has established a clothing industry for more than ten years, Zhuo Duozi is based on its strong brand market appeal, transforming the new fashion logic in business, and creating a very strong urban partner operation model. A special experience hall. It is understood that since the opening of the Zhuo Duo Zi Experience Museum, it has become a trend gathering place for many new fashion people. Here, they can not only keep abreast of the latest trends in the current fashion circle, try on the latest styles, the most fashionable women in the IN color, but also chat freely with the girlfriends to talk about fashion topics, and experience the experience brought by the Jubilee Experience Hall. A quiet and comfortable... Many consumers said that the Zhuo Duo Zi Experience Hall has the characteristics of “low-key luxury and connotation, high-end atmosphere”, which is a good place for leisure shopping.

In fact, the most fundamental reason why Zhuo Duo Zi Experience has gained so much love is the “fast fashion” experience brought to the fashion people. In order to achieve this new "fast fashion" experience, Zhuo Duo has put a lot of hard work, "one-day finalization, one-week work" is a multi-faceted work routine, and a multitude of designers from design artwork to sample making The version, as long as one week; quickly make ready-to-wear and shop shelves, on average, every 7 to 15 days will have new products to the store.

In addition to being "fast", Zhuo Duo Zi also achieved "fine" at the same time. In order to make high-quality fashion and low price no longer contradictory, since its inception, Zhuo Duo Zi has started from the exquisite feminine fast fashion demand, regardless of design, material selection, tailoring and unique details of each place to maintain a certain height, for all Amateur women bring a unique dress experience. At the same time, Zhuo Duozi adheres to the style of “soft new model” and constantly studies the needs of fashionable women, striving to achieve unique design, fabrics and fine cutting to meet the individual needs of different consumers.

Formulate a “good way” for entity management and open up the commercial golden avenue

However, with the ever-changing pattern of the women's wear industry, the competition in the women's wear market has become more intense, and the simple experience consumption is often not enough. The brand fights are highly executive enterprise management; therefore, only the companies with strength can Open up the physical business golden avenue and win unlimited profit margins for franchisees. According to the media, Zhuo Duo's franchisees are only responsible for providing store and staff costs, and they can operate the store in a vivid way, without worrying about inventory issues, not worrying about operational issues. Because all of this will be through the "city partner" management program, to provide franchisees with a "from 0 to have" full service program.

It is understood that after the partners join, Zhuo Duo Zi will station a professional retail operation team to directly manage the sales of the store, so that the store will enter the operating state in the shortest time, and provide quick response measures when the market fluctuates. In addition, the inventory risk is no longer borne by the franchisee, but is directly responsible by Zhuo Duozi. Zhuo Duozi conducts inventory matching between the stores in a timely manner through the tracking and analysis of the single-product storage and sales ratio of each franchise store. Production adjustment, and corresponding marketing to accelerate the turnover of single products; and the production department will also strictly control the number of items according to the market's big data feedback to avoid a large inventory backlog.

Faced with the huge temptation of Zhuo Duozi's “city partner” one-stop service, more and more entrepreneurs have begun to choose to join in the multi-faceted, “city partners” not only make the operation of Zhuo Duo Zi Experience Hall more Simplicity, while allowing more consumers to liberate shopping pressure and enjoy the charm of fashion. More importantly, the innovative management model of “City Partner” has injected fresh blood into the women's retail industry, which has brought new thinking to the development of physical retail and the transformation and upgrading of physical business and the sharing of real economic opportunities.

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