Fashion brand and department store retail advantages win

"BBLLUUEE Pink Blue Wardrobe" China Department Store Industry (Shenzhen) Forum

On the morning of July 9, 2010, the “BBLLUUEE Pink Blue Wardrobe” China Department Store Industry (Shenzhen) Forum was grandly held at the Guihua Hall of the Shenzhen Convention and Exhibition Center. More than 500 representatives of department store representatives and women's and women's apparel brands from all over the country gathered in Shenzhen to discuss and discuss the topic of “how fashion brands and the department store industry have a win-win advantage”.

As the key authoritative summit in the field of China's commercial channels in 2010, the conference focused on the theme of “winning fashion brands and retailing advantages of department stores,” and discussed the rapid integration of the world economy in the consumption and apparel markets after the financial crisis. Under the background of the rapid internationalization of China’s domestic market, when the Chinese domestic market has become an arena for many international first-, second-, and even third-tier clothing brands and a large number of foreign department stores, the Chinese mainland’s own brands, including clothing brands and department stores Brands, how to jointly explore ways to seek breakthroughs and upgrades.

Mr. Li Feiyue, the general manager of Shenzhen BBLLUUEE Pink Blue Wardrobe, which hosted the forum, noted in the speech: In the post-crisis era, a large number of foreign brands are more optimistic about the Chinese market. With the influx of foreign brands, we While experiencing more fierce competition, we should also face the gap with our foreign counterparts. Learning and catching up in the competition and fully grasping the brand opportunities in the new consumption era are the strategies for brands in the post-crisis era.

In addition to the forum dialogue, the summit also used the power of the media and the exchange of department stores and women's fashion brands as highlights in the form of joint meetings and social networking with the ladies and female executives in the department store industry and fashion brands, and launched a series of high-fashion fashion culture events to promote the summit. The promotion of the Shenzhen clothing brand, especially the fashion women's brand, has enabled the department store industry to better understand the advantages and characteristics of the Shenzhen women's brand and lay a foundation for future business cooperation.