Meibang Apparel Zhou Chengjian: E-commerce in the year 2020 will be 100 billion

Meibang Apparel Chairman Zhou Chengjian

Zhou Bangjian, Chairman of Meibang Apparel, plans that the company’s e-commerce sales will reach 100 billion yuan by 2020. When it comes to this figure, Zhou Chengjian is not surprised in his face, but when it comes to seizing consumers with services, Zhou Chengjian patted At the table, excitement overflowed with words: “If Tencent is turned off for a month, many people will encounter obstacles in their daily lives. If the company’s apparel can be done like Tencent, it will naturally be further expanded by the needs of consumers.”

High-speed rail and congestion bring business opportunities and challenges

Zhou Chengjian was a salesman in his own grocery store at the age of eight. After several decades, Zhou Chengjian still classified himself as a retailer, maintaining a high degree of sensitivity to the clothing retail market. On New Year's Day this year, Zhou Chengjian chose Xiamen and Nanning. When the 46-year-old chairman even personally went into battle with a customer, the 46-year-old chairman would come in as a shopping guide and ask consumers about their opinions on clothes. Zhou Chengjian said: "You can't leave the market for retail sales. The farther away from the market, the closer we get to the market. When the big environment, people's lifestyles, and consumption patterns change drastically, people who are retailers must quickly adjust and change themselves and continue to meet the needs of consumers. And to tap the unknown needs of consumers."

China's entry into the high-speed rail era and signs of congestion in major cities such as Beijing and Shanghai were all taken by Zhou Chengjian as a new opportunity for the development of Smith Barney. Before entering the era of high-speed rail, major cities such as Shanghai differed in fashion standards from surrounding second and third-tier cities. Fashion penetration and proliferation were successively different. Similar conditions also occurred between urban and rural areas. High-speed railways Increasingly, the distance between cities and villages, and between big cities and two or three cities in the fashion are rapidly approaching.

Zhou Chengjian said: “As the distance between cities is getting closer, the distance between urban and rural markets is further narrowed. China’s standards for fashion will change dramatically, bringing us opportunities and challenges because of people’s need for fashion. Even higher, clothing companies' products and services must do better."

Convenient and rapid high-speed rail attracted Zhou Chengjian. Congestion in big cities such as Shanghai and Beijing in Zhou Chengjian also bred huge business opportunities: “In the era of high-speed rail, it takes only 45 minutes from Hangzhou to Shanghai, but it takes two from the east to the west of Shanghai. Hours from Hangzhou to the west take two hours, and in the future, Beijing to Shanghai takes only four hours, but it takes 4 hours from the east to the west of Beijing, and the city traffic in the first-tier cities enters the age of congestion, giving We bring opportunities."

The logic of the business opportunities caused by congestion lies in taking Shanghai as an example. The original shopping district was clustered in several major business districts such as Huaihai Road and Nanjing Road. The flow within the city was very convenient; after entering the era of high congestion, consumers were in cities. The flow has become difficult and difficult. Some regional business circles outside the main commercial areas have begun to take shape. These regional business circles are both convenient for work and easy to live; clothing companies can only open stores in the core shopping district, and now they must go to the area. Sexual life community business center to open a shop, in order to better and more convenient service to consumers, Zhou Chengjian said: “Before buying Metersbonwe clothes can go to Nanjing Road store to buy, the original to Nanjing Road just 10 minutes, Now it takes 2 hours. Consumers are inconvenient. You should be a Metersbonwe store in his living community. This is an opportunity. But at the same time, it will also bring about a decline in the flow of traffic in Nanjing Road. This is challenge."

Zhou Chengjian said: "The most fundamental thing to do retail is to understand consumer needs. In addition to understanding what consumers know, we need to think about what consumers are not aware of. What is the consumer's potential and the unknown needs? This is retail. The industry needs to think about the sun and the moon."

Finding out the needs of consumers and establishing consumer stickiness to brands and companies was considered by Zhou Chengjian to be a mission of corporate management. He made the following statement to his subordinates: “If there is no Tencent today, the lives of ordinary people How to do? If Tencent is closed for a month, many people will encounter obstacles in their daily lives, which reflects the value of Tencent. To do business should be the object of consumer demand, consumers need Tencent, so it is valuable If the consumer can leave you at any time, your size and your value will be of no use, and if you can truly become the consumer's demand, the scale of the company will naturally form and the goal of expanding the scale will also be achieved. If we only achieve the goal of scale, and we do not have more to think about how we can become consumers' demand targets, those goals will eventually fail."