Giorgio Armani Giorgio Armani Releases New Normal 2016 Fall Winter Collection

Giorgio Armani released “New Normal” autumn/winter 2016 series of advertisements and legendary photographer Peter Lindbergh. Continuing the previous quarter's concern for the beauty of eternity, “New Normal” this season showed the concept of universal and multifaceted beauty. The four supermodels Liu Wen, Liya Kebede, Elisa Sednaoui, and Amanda Murphy are women with different cultural and geographical backgrounds. Each of them has a unique and unique quality that surpasses the traditional aesthetic standards. The lens captures their true natural beauty, showing a sense of beauty beyond the limitations of time and space.

The new advertisements are presented in a straightforward black and white style and narrative style, capturing vibrant images. The blockbuster was shot in the Plage du Touquet, the iconic shooting location of the photographer Peter Lindberg.

Mr. Giorgio Armani said: “I want to experience the different beauty of the world through four different young women in different ways. Throughout my life, I wanted to convey the tangible and authentic concept of elegance through my style. This time, The advertising blockbuster, with an absolute sense of modernity, has injected new vitality into this message I want to convey.”

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