Ingenuity red bean cotton excellence "light suit"
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Recently, China Federation of Textile Industry, vice president and secretary general Gao Yong in the Ministry of Industry to promote the textile industry to upgrade jobs interview with the media said that the textile industry in the "13th Five-Year" period, will vigorously "increase variety, quality, brand ", Continue to increase the adjustment of product structure, improve product quality, quality and level, especially in creating a brand and upgrade the design level, work hard in the" 13th Five-Year "to build a textile manufacturing power, to meet consumer high Demand for quality textile and apparel products. In today's diversified, personalized and experiential consumer demand, "increasing varieties, improving product quality and creating brands" are the core elements for apparel enterprises to win consumers' hearts and enhance their market competitiveness. As the "old-fashioned" brand of Chinese clothing, Jiangsu Hongdou Group has been devoting itself to creating "Sanpin", especially in product innovation, with more than 50 years of unwavering commitment. From a small knitwear factory that only processed materials many years ago to a large multinational group of 22,000 nowadays; from single knit underwear to series of apparel products; from the traditional garment industry to the transformation of smart clothing . Hongdou Group in the road of product innovation continue to leapfrog development, full of legendary. Ingenuity Red Bean Cotton red bean from the beginning of the underwear, the last century, the 90's sweatshirt swept the country, the factory overtime, still in short supply. Nurses wear shirts to become the early color of underwear, with the classic, but also product iterative innovation "ancestors." Red beans Home Depth home lingerie for decades, new products one after another. Following the success of the autumn and winter "red beanie" underwear, which was successfully launched in 2014, it gained market recognition. In 2015, the company also developed a revolutionary epoch-making product, red bean cotton, to meet the potential demand of consumers. The birth of red bean cotton in the "all users have the final say" principle, fabric research and development, product design, product planning ... ... every aspect of ongoing market research; product name collection, fabric color brightness, to the width of the stripes are Through the WeChat microblogging votes, a series of processes are determined by the user. Try again after trying on, more than 300 repeated attempts to improve, using craftsmanship to create a high-quality home service, truly from consumers to consumers. Keep improving "light suit" red bean men is the main brand of red bean group, in product innovation, red bean men have been diligently pursuing. Product is the core of the brand, while conforming to the times the product requires high product development and management level. To this end, the introduction of red bean men international first-class design team and product planning team, enhance independent research and development capabilities, developed to meet the needs of individual consumers shirts, suits, colorful series and other innovative products. "Light suit" is one of the classic. How can a simple light suits play the rhythm of modern light life? Designers think hard and think, decided from the "light comfort, light management, light with, light travel, light fashion," the five design perspectives, breaking the traditional, breaking the shackles. Through repeated tests, designers completely throw away the traditional shoulder pads and suits and suits to break the suits design, so that men feel the comfort of light suits. Through the fabric washing, grinding, ironing, finishing a series of tests, after more than 500 failed, finally succeeded in testing. Red beans light suit to make consumers a light suit, carry belt, ready to wear. A suit, a revolution Red beans light suit, "five light" one, just to make a product. Red bean light suit weighs only 1/3 of ordinary suits, light weight, comfortable to wear, easy to mix (color and more, fashion wild, casual, trend, gentleman everything), good care (rub, squeeze, Rubbing ... ... can, the final is still smooth and wrinkleless; washable, machine washable, easy to dry), portable (free storage pouch, small storage capacity, the briefcase can be put). Red beans light suit to bid farewell to the traditional suit thick, monotonous, easy to wrinkle and carry inconvenient, so that men from shackles, refused to traditional, easy to match, easy care, easy travel, light enjoy freedom. Nursing shirt, red bean cotton, light suit ... One piece of new product research and development, continuous iteration, is a strong research and design capabilities of Hongdou Group, is also a red bean to create "Mishina" a microcosm. As early as 2012, red bean has become a state-level enterprise technology center. In 2013, the Group was awarded the title of National Technology Innovation Demonstration Enterprise and was the first garment enterprise in the province to win this award. From 1957 small workshops, to today's multinational corporations, Hongdou Group to "pioneer the world" innovation and entrepreneurial passion, "reborn" change. Nowadays, Hongdou vigorously promotes "increasing varieties, improving quality and creating brand", building an international brand, taking the lead in going global strategy, developing the special economic zone of Sihanoukville in Cambodia, investing and setting up factories in Khorgos, Step by step at the key nodes of the "Belt and Road", supporting national strategies and building a world brand.