Shenzhen Fashion Week 2016 autumn and winter Macao casual wear brand MACON

The Macau Apparel Brands Incubation Center is supported by the Cultural Industry Fund of the Macau Special Administrative Region Government and provides a comprehensive service platform for Macao's original clothing brand companies. It includes brand planning and management, brand marketing planning, brand public relations promotion, apparel printing services, and logistics. Support and consultancy services are the symbolic physical space for the development of Macao's apparel brand industrialization. This time, the incubator of the Macao clothing brand will bring its many outstanding designers and brands to Shenzhen Fashion Week 2016 autumn and winter to bring a different wave of Macao original design.

MACON name includes "MACAO+COTTON" and "MACAU+FASHION". This explains MACON's dedication to a comfortable, casual, positive and rational fashion with a distinctive Macau attitude. It promotes a lightweight, simple and free life with environmental protection and positive ideas. The brand advocates LOHAS' eco-friendly attitude towards life. It is adept at passing the brand concept through a mix of style, simplicity and attention to detail. The product is positioned in the NORMCORE fashion and attracts young women aged 25-35 years through artistic, neutral, simple, mix-and-match tuning, and excellent quality of comfort.

SZFW: Use a word or a sentence to describe the brand?

MACON: MACAU+COTTON, follow suit.

SZFW: What fashion elements will be included in the 2016 Autumn/Winter collection?

MACON: Simple, urban, geometric.

SZFW: What is the source of inspiration for this season's clothing?

MACON: From the helplessness of the city to haze, we use the theme of "bird searching" to express our feelings about nature.?/p>

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