Orders, profits are falling handicraft exports difficult to engage some companies to domestic sales

“This year’s export of craft gifts is grim, and it is a good way to open up the domestic market. However, how to come up with products with selling points requires the company to think well.” Yesterday, at a forum held in Xiamen, the president of the Fujian Provincial Business Gift Association There Jiang said.

Yesterday, the Herald reporter visited the market and found that the export orders and profits have dropped sharply this year. This is the peak season for Christmas orders “big outbreaks”. Xiamen resin handicraft companies are also not happy. Some companies have even stopped production. Many exporters feel that this year The situation is worse than in 2008. Due to pressures from foreign sales, some companies have taken up the idea of ​​transforming domestic sales.

Manufacturer lamented worse than in 2008

“This year's export orders and profit margins of technology gifts have declined.” Yu Youjiang provided a set of data. From January to June this year, Fujian Province “resin handicrafts, craft ceramics, ceramic kitchen appliances, and Christmas supplies” The total volume of exports of the four major categories of goods was 39.647 million U.S. dollars, a year-on-year decrease of 1.69%. Among them, Christmas supplies decreased by 1.31% year-on-year.

The Herald reporter learned that although Xiamen is still a hot sun every day, the market on the other side of the ocean has entered the annual Christmas shopping, and these two months are also the most anticipated sales season for Xiamen export companies, but this year, Xiamen exporters Not happy.

“This year’s situation was even worse than when the financial crisis broke out in 2008. Normally in July and August, we had to accept several million orders, but this year we only received less than 2 million, and we have shrunk by at least half.” Luo Fang, a foreign trade business owner, revealed that such a situation is not only in Xiamen. She has a number of counterparts in Quanzhou and Jinjiang, and some have already said that they cannot hold up, and even some companies have stopped production.

Chen Long, the head of another resin handicrafts export company, also said that in the first two years, due to cost pressures, prices had to be increased, causing sales to decline; this year's situation was that occasionally there was a large customer, and several companies were rushing to do so. The price does not go. What worries him most is that this year and 2008 are a bit similar. Overseas demand has decreased substantially, and price reductions are the same for buyers who are “not good enough”.

Export "bulk" to plan both inside and outside

Speaking of the Thousand Parkway Arts & Crafts Company, most domestic consumers are not familiar with it, but if you look up the customs shipping records, you will know that this resin decorative handicraft company with a production base in Haishu is Xiamen. Craft exports "big" business. However, this "big head" now wants to switch to the domestic market.

“Export is our foundation, and the domestic market is the focus of the future.” Jin Bai, general manager of Tupperware, said that although through continuous innovation, Tupperware's foreign trade products are still good, it is undeniable that the export market is under increasing pressure. It is also for this reason that Qianbaihui formulated a strategy for domestic sales transformation last year.

Jinwangwang revealed that although domestic sales currently account for only about 10% of total sales, they aim to split domestic sales and foreign trade in half of the next three years. Enterprises do not have to worry about being subject to the export situation, and the annual production value of Qianbaihui will also be Break through 100 million yuan.

Although full of confidence in the domestic market, Mr. Zhang, an insider in the industry, admits that resin handicrafts are an industry with rapid technological changes, many changes, short cycle times, and easy to copy. The design speed will be a little later, and it may be fatal. ; Creative technology protection later, the opponent may have finished the market. Therefore, it is not an easy task to win the top spot in the domestic market.