More and more consumers can not accept the style monotonous, minimal changes in cotton and down jackets, in the face of consumers more meticulous requirements, cotton, down jackets industry are trying to design innovation in research and development. However, in addition to the two existing types of winter clothes products, there is still a need for more variety to enrich the winter clothing market, and consumers also need more choices. In recent years, cashmere, wool products with its superb warmth and natural texture into the consumer's perspective, in all kinds of cold, warm functional products market, and gradually formed a powerful force. Wool clothes industry more and more attention. Compared with the colorful flowers blooming in other seasons, the winterwear industry has always given the monotonous, heavy, and lack of aesthetically stereotyped images. The demand for winterwear seems to have been dominated by cold-proofing functionality, and the stylish and trendy styles seem to have been winterized Neglected by the industry. However, in recent years, consumers have put forth more and more detailed requirements on cold-resistant functional garments. People should wear warm clothes and wear beautiful clothes at the same time. Wool winter clothes to become a winter upstart New experts may predict that the winter clothes is likely to become the first generation of wool and the second generation of down jacket after the third generation of the mainstream of the warm products. So wool winter clothes in the winter market competition, what kind of advantages and disadvantages? Future development prospects? It is observed that there are several major characteristics of China's winter market: First, consumers cold-proof warm-winter functionality for consumers with the same as always, the high demand; Second, on this basis, consumers fashion for the winter also began to put forward higher The demand for winter clothes is also more cautious. The price is still an important measure in the market competition. The wool winter clothes will winter market demand concentrated on their own body. Efficacy of the cold function. From the functional point of view, raw wool has a congenital advantage. Wool winter clothes is natural wool, cashmere material as the core of the winter clothes, and down jacket, cotton clothing compared to more soft, light, smaller, good warm, resilient, windproof and breathable, which is wool winter clothes Become the third generation of cold products in the functional lay a solid foundation. More superior fashion plasticity. In terms of fashion, wool winter clothes and cotton suits, down jackets, there is a weak design innovation, style single problem. However, it is gratifying that the products of wool winter clothes are more suitable for innovation in design and R & D as compared with the other two kinds of products, while the leading brands of wool winter clothes in China are also more and more aware that fashion will become the winter market The core competition focus. In the past, consumers, even businesses themselves generally believe that wool winter clothes is only a warm product, as long as done warm enough, whether the beauty is not important. However, as corporate brand awareness has increased, brand builders have also invested more and more energy and cost in designing R & D, and companies are working on researching and fashioning wool garments based on high levels of warmth. For example, the leader of sheepskin winter clothes sheep boss, the company has been through cooperation with colleges and universities, school-enterprise joint research and development, and constantly improve the fashion of wool winter clothes. Let wool, cashmere products from the favorite of the elderly, gradually evolved into a young winter wardrobe indispensable single product, of course, this confidence is derived from the natural properties of wool materials. Due to the fluffy down material led to the down jacket cut is limited, the basic style was finalized. If you want to discard the bloated texture down jacket, you must reduce the amount of down, so you can not take into account the warmth. The wool, cashmere and down compared to more thin, higher density, at the same time, wool with inherent high elasticity, high scalability characteristics, better fit the curve of the consumer's body. Reversal of the price disadvantage. From the price point of view, the price of wool winter clothes slightly higher than the down jacket and padded clothes, which is a competition in the wool winter clothes a disadvantage. However, this trend is gradually getting better. Chinese consumers are demanding more and more beautiful apparel, more natural materials and more warm-functional materials, accompanied by the improvement of people's consumption level and changes in consumer attitudes. Wool winter clothes by virtue of its natural warmth and a more diverse style, is gradually improving the winter market in the market share and brand influence. Yulin, the leading domestic wool winter clothes industry At present, China's wool winter clothes production enterprises are mainly distributed in Shaanxi, Inner Mongolia, northeast China and other places, including Shaanxi Yulin wool winter clothes sales become the country's main components. Yulin itself has developed animal husbandry resources, including wool industry is the city's livestock husbandry in a dominant leading industry. With the development of the wool industry in recent years, the well-known wool apparel brands such as Sheepshells, Seven Sheeps and Mengsail have emerged in Yulin. The great influence of these leading enterprises and the local advantages of their own natural raw materials have contributed to Yulin's fleece Cold clothing industry cluster formation and growth. Recently, Yulin won the China Textile Industry Federation, "China's wool winter clothes City," the award, the wool cold clothing industry more by the local government's attention, the cluster is bound to be even more powerful, to promote the third generation of wool winter cold clothing has a cold products Great significance and endless possibilities.
Product Description
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